Marketing Manager I/II - Surgical Eye Care - job 1 of 3

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Marketing Manager supports the development and execution of marketing plans for AbbVie’s eye care medical device. This role focuses on assisting with tactical execution, product positioning, key messaging, and brand promotion efforts under direction from senior marketing leadership. The Marketing Manager collaborates with cross-functional stakeholders such as field sales, medical affairs, clinical training, and market access to help drive brand initiatives. This individual helps prepare marketing materials, supports the launch of new campaigns, and provides administrative and analytical support to the brand team.

Main Areas of Responsibility:

• Support execution of strategic marketing plans in alignment with brand objectives.
• Assist with development and delivery of marketing assets, including peer-to-peer content and rep-delivered tools.
• Gather and analyze market data to aid in business performance analysis.
• Help prepare unit demand forecasts and sales assumptions in collaboration with senior staff.
• Support the preparation of reports and presentations for cross-functional teams and leadership.
• Schedule field time to gather insights and assess marketing strategy execution.
• Coordinate the review and approval process of marketing materials by working with legal, compliance, regulatory, and medical teams.
• Assist with management of direct marketing expense budgets and collaborate with brand team and finance.
• Maintain positive working relationships with sales force, key physicians, and internal teams.
• Provide administrative brand support for national and regional congresses and society meetings.
• Regular travel as needed (up to 50%).

Skills and Competencies:

• Preferred familiarity with the surgical eye care space
• Strong emotional intelligence and executive presence.
• Proactive and solutions oriented.
• Preferred business acumen and analytical skills.
• Ability to execute under guidance and learn from senior team members.
• Experience providing marketing or promotional support within healthcare.
• Strong organizational and multitasking abilities.
• Professional communication skills; ability to present ideas clearly.
• Basic relationship management experience.
• Budget or finance support experience preferred.
• Ability to work collaboratively with a variety of stakeholders.
• Willingness to travel as needed.

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications: 

• At least 2-3 years of healthcare marketing or sales experience preferred; experience in device or buy-and-bill environments a plus.
• Some marketing campaign or brand management experience preferred.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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