Senior Marketing Manager– PCP and Digital Engagement Lead, International Marketing & Commercial Operations, Migraine
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
Role Summary: The PCP and Digital Engagement Lead serves as a strategic cross-functional leader charged with expanding our reach within the Primary Care Physician segment and spearheading digital engagement initiatives for the Acute Indication. This role is responsible for developing and implementing targeted strategies to drive adoption among PCPs, while leveraging digital channels to maximize portfolio impact and efficiency. The Lead partners closely with affiliates, area, and international teams to ensure successful integration with the broader migraine portfolio, fostering innovation and operational excellence.
Key Responsibilities:
- Develop and execute strategic plans to engage and expand the PCP customer base for the Acute migraine indication, ensuring alignment with overall portfolio objectives.
- Design and lead digital engagement initiatives (including multi-channel campaigns, digital tools, and platforms) to support PCP activation, education, and performance.
- Analyze market insights, engagement metrics, and customer feedback to optimize initiatives for reach, impact, and return on investment.
- Collaborate across functions - including Marketing, Sales, Medical Affairs, Market Access, Legal, Regulatory, Business Insights, Public Affairs, and affiliate teams - to align resources and strategies.
- Influence without authority in a matrix environment, ensuring cross-functional support and stakeholder alignment for PCP and digital initiatives.
- Identify engagement gaps and opportunities within the PCP channel, partnering with affiliates to co-create and implement solutions.
- Manage relationships with external partners (vendors, agencies, digital platforms, and Key Opinion Leaders) to drive innovation and best practices in digital engagement.
Qualifications
- Bachelor’s degree and 5+ years of experience in pharmaceutical, medical marketing, or digital engagement roles.
- Demonstrated success in developing and executing customer engagement and brand strategies, preferably within a portfolio or multi-product context.
- Deep understanding of PCP practice dynamics and experience with digital marketing or omni-channel engagement.
- Strong cross-functional and matrix leadership skills, with the ability to influence and align stakeholders.
- Excellent analytical, strategic planning, and communication abilities.
- Able and willing to travel internationally as required.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this postingbased on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more orless than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paidand may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...
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