Associate Product Marketing Manager, Analyst Relations

Product Marketing

• Assist in developing and refining product positioning and messaging by researching target personas, customer pain points, and competitive alternatives.

• Support product launch execution by coordinating timelines, drafting content briefs, and ensuring cross-functional teams stay on track.

• Create and maintain sales enablement materials such as one-pagers, FAQs, battlecards, and slide decks under the guidance of senior PMMs.

• Conduct competitive research and monitoring, tracking competitor messaging, pricing, and product updates and summarizing findings for internal stakeholders.

• Partner with demand generation and content teams to support campaign messaging and ensure consistency across marketing channels.

• Assist with customer and market research efforts, including interview coordination, survey analysis, and synthesis of buyer insights.

• Help maintain the product marketing content library, keeping assets up to date and accessible for sales and marketing teams.

Analyst Relations

• Support the day-to-day operations of the AR program, including scheduling briefings and inquiries, coordinating logistics, and maintaining the analyst contact database.

• Assist in preparing briefing materials — slide decks, backgrounders, and supporting documentation — in collaboration with senior PMMs, product managers, and executives.

• Track and maintain the AR calendar, including key analyst research cycles, evaluation submission deadlines, and renewal timelines for analyst subscriptions.

• Monitor and distribute analyst research, reports, and commentary relevant to our market, summarizing key takeaways for internal stakeholders.

• Support the submission process for analyst evaluations (e.g., Gartner Magic Quadrant, Forrester Wave) by gathering inputs, coordinating responses, and managing documentation.

• Maintain an internal AR tracker and knowledge base, logging briefing outcomes, analyst sentiment, and follow-up actions.

• Research analyst backgrounds, coverage areas, and recent publications to help prepare internal spokespeople ahead of engagements.

• 1–3 years of experience in product marketing, content marketing, corporate marketing, or a related field — OR a recent graduate with a strong internship background in B2B marketing.

• Some exposure to or familiarity with analyst relations, PR, or communications is a plus but not required.

• Experience in a B2B or SaaS environment is preferred.

• Strong written communication skills, with the ability to draft clear, concise content for business audiences.

• Highly organized with excellent attention to detail and project coordination skills — able to manage multiple tasks and deadlines without dropping the ball.

• A research-oriented mindset: comfortable synthesizing information from multiple sources into clear, actionable summaries.

• Eager to learn, receptive to feedback, and able to ramp quickly in a fast-paced environment.

• Collaborative team player who can work effectively across functions and build relationships with internal stakeholders.

• Proficiency in Google Workspace or Microsoft Office; familiarity with tools like Salesforce, Jira, or marketing automation platforms is a plus.

• Proficiency with automating work with AI tools is a plus.

• Coursework or certification in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance).

• Exposure to analyst relations.

• Experience working with or supporting executive stakeholders.