TikTok Social Manager

The difference you will make:

• Have personally managed or significantly grown a TikTok account (for a brand, creator, or yourself)
• Understand the TikTok algorithm, trends, and formats instinctively - and can articulate why content performs
• Can move quickly from idea to execution, filming, editing, and publishing TikTok-native content
• Spot cultural moments and emerging creators early and translate them into compelling brand storytelling
• Have strong creative instincts and are constantly thinking about how to make content more engaging, surprising, and shareable

The community you will join: 

The Channel Communications team at Airbnb drives positive conversation, cultural relevance, and buzz across social platforms, creators, and emerging channels.We operate at the intersection of brand, culture, and storytelling - ensuring Airbnb shows up in ways that feel timely, meaningful, and distinctly our own across every consumer touchpoint.TikTok is not just another platform for us. It is a stage for creativity, personality, and cultural fluency. This role will help define how Airbnb earns attention and affinity in one of the most dynamic media environments in the world.

A typical day:

• Ideate, conceptualize, and create TikTok-native content for Airbnb’s owned channel
• Partner closely with internal teams and external creators to develop original content designed specifically for TikTok
• Concept, capture, edit, and publish content in real time around cultural moments and brand opportunities
• Maintain a deep and constantly evolving understanding of TikTok trends, formats, algorithm dynamics, and audience behavior
• Identify creators and cultural leaders shaping the platform, translating insights into new formats, recurring series, and creative territories for Airbnb
• Develop original, repeatable content frameworks that move beyond trend participation and build brand equity
• Own accurate, timely publishing and real-time community engagement on TikTok
• Lead TikTok-first thinking across key campaigns and brand moments
• Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output

Your expertise:

• 5–8 years of experience in social media, with significant hands-on TikTok expertise
• Proven track record of building and growing a highly visible brand social channel
• Deep understanding of TikTok’s ecosystem, including formats, editing styles, algorithm behavior, and creator culture
• Strong creative instincts with the ability to generate original ideas quickly
• Proficiency in TikTok-native creation and editing tools
• Experience working with creators, influencers, and production partners
• Experience supporting high-visibility campaigns with strong cross-functional collaboration
• Excellent writing and verbal communication skills
• Exceptional attention to detail and execution
• Experience managing multiple stakeholders and navigating fast-moving environments
• Working knowledge of social listening and measurement tools such as Sprinklr

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list  If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.