Social Media Manager

ABOUT SKIING COMPANY

With roots dating back to 1946, Aspen Skiing Company, a division of Aspen One, owns and operates four mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk. Aspen Skiing Company takes pride in the coexistence of resort, community, and the environment, which exemplifies its values of living fully, honoring people and place, taking the long view, and pursuing excellence in everything it does. Aspen Skiing Company is where guests from around the world come to renew the mind, body, and spirit through unforgettable experiences at the confluence of nature, culture, and recreation.  

Aspen Skiing Company also owns and operates the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets. Aspen Snowmass encompasses 5,680 acres of skiable terrain across four mountains, more than 40 ski lifts, and more than 410 trails. For more information, visit www.aspensnowmass.com or follow @aspensnowmass on Instagram and  Facebook. 

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the [email protected], aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains.

The Social Media Manager leads the strategic vision, execution, and performance of Aspen Snowmass’s social media presence across all platforms. This role is responsible for driving brand awareness, engagement, and loyalty through compelling storytelling that reflects the company’s premium, experience-driven identity. The ideal candidate is both a creative storyteller and a data-driven marketer who thrives in a fast-paced, high-profile destination brand environment. This role reports to the Director of Social Media & Influencer Marketing, Aspen One.  

The salary range for this position is $75,000 - 90,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until April 20, 2026.

Essential Job Functions

• Develop and execute comprehensive social media strategies aligned with brand and business objectives.  
• Manage day-to-day social media channels including content planning, publishing, and community engagement.  
• Create and oversee on-brand content including photo, video, and written storytelling.  
• Collaborate with internal teams (Marketing, PR, Creative, Digital, Events, Mountain Operations) to support campaigns and initiatives.  
• Monitor social media trends and emerging platforms to keep the brand innovative and relevant.  
• Analyze performance metrics and optimize content and campaigns based on data-driven insights.  
• Lead social media coverage for events, activations, and on-mountain experiences.  
• Support relationship building with influencers, creators, and brand partners; work closely in partnership with Brand + Digital Marketing, Influencer Marketing, Partnership, Events, and Mountain Operations teams 
• Ensure brand voice, tone, and visual identity remain consistent across all organic social channels.  
• Respond to customer inquiries and engage with the online community in a timely, brand-appropriate manner.  
• Coordinate with Paid Media teams to support social advertising strategies.  
• Oversee content calendars, campaign timelines, and reporting deliverables. 

Education & Experience Requirements  

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field. 
• 5 years of content creation experience, preferably in hospitality, tourism, outdoor, or lifestyle industries. 

Knowledge, Skills & Abilities   

• Proficiency in photography, videography, and editing software (Adobe Creative Suite, CapCut, Lightroom, etc.). 
• Knowledge of team leadership and performance management practices 
• Proficient knowledge in developing and executing business strategies that align with the company’s long-term goals  
• Proficient knowledge of market dynamics and competitor analysis to inform strategic decisions  
• Proficient copywriting and storytelling skills with the ability to adapt tone across platforms 
• High aesthetic sensibility and attention to detail in both visual and written content 
• Familiarity with social media platforms, content scheduling tools, and digital best practices 
• Ability to manage multiple projects in a fast-paced, seasonal environment 
• Skilled in managing relationships with both internal and external stakeholders  
• Collaborative, creative, and resourceful, with a passion for the mountain lifestyle and hospitality 
• Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make the project successful  
• Ability to work a flexible schedule, including weekends, holidays, and early mornings or evenings as needed to cover events, mountain operations, and content opportunities 
• Must be strong/expert skier or snowboarder 

Work Environment & Physical Demands
•   Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
•   No adverse or hazardous conditions
•   Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits 
This position is classified as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster