Senior Manager, Consumer Lifecycle Marketing

Senior Manager, Consumer Lifecycle Marketing

Location: Nashville, TN (relocation available)

Asurion is seeking a Senior Manager, Consumer Lifecycle Marketing to own lifecycle strategy and growth for one of our largest partner programs. This role is responsible for strengthening customer engagement, retention, and long-term value by shaping how protection plans are experienced after purchase.

The Senior Manager will own the post-sale customer lifecycle strategy, continuously uncovering new opportunities to reinforce plan value, deepen engagement, and reduce churn across the installed customer base. This leader will work closely with internal marketing, analytics, product, and experience teams—as well as key stakeholders within our partner program—to translate lifecycle strategy into high-impact initiatives that drive measurable portfolio performance.

Success in this role requires a curious and opportunity-oriented mindset. The ideal candidate looks beyond existing programs to uncover new ways to strengthen engagement, unlock customer value, and improve lifecycle performance. This role is well suited for someone who enjoys connecting insights to action, identifying untapped opportunities within complex ecosystems, and working across teams to bring new ideas to life.

While this role owns lifecycle strategy and performance, execution across specific marketing channels is delivered through internal partner teams. This leader will guide strategy, orchestrate cross-functional execution, and continuously refine lifecycle approaches based on performance insights.

Problems This Role Will Solve

This leader will play a key role in advancing how Asurion engages with customers after purchase. Key challenges this role will help address include:

• Identifying new opportunities to reinforce plan value across the customer lifecycle
• Strengthening engagement with customers who may not fully understand the benefits of their protection plans
• Unlocking new lifecycle moments that drive meaningful customer interaction and long-term value
• Connecting insights from customer behavior, performance data, and partner priorities to evolve lifecycle strategies
• Continuously improving engagement approaches to strengthen retention and overall portfolio performance

Key Responsibilities

Own Consumer Lifecycle Strategy

Lead lifecycle strategy for a major Asurion partner program, focused on engagement, retention, and long-term value creation. Define lifecycle priorities and engagement approaches that reinforce plan value and strengthen the post-sale customer experience.

Identify and Unlock New Growth Opportunities

Proactively uncover opportunities within the installed customer base to strengthen lifecycle performance. Leverage customer insights, behavioral data, and market understanding to identify engagement gaps and emerging opportunities, and translate those insights into strategic initiatives that drive measurable business outcomes.

Orchestrate Lifecycle Initiatives Through Cross-Functional Partnerships

Lead lifecycle initiatives by partnering with internal teams responsible for channel execution, including CRM, digital engagement, and customer communications. Work closely with analytics, product marketing, and experience teams to translate lifecycle strategies into scalable engagement programs that deliver value to customers and the business.

Partner with Strategic Partner Teams

Serve as the primary lifecycle marketing partner to the base management organization within the partner program. Align lifecycle strategies with broader customer engagement priorities and shared business objectives while identifying collaborative opportunities to strengthen engagement and retention across the shared customer base.

Drive Performance Insights and Continuous Optimization

Monitor the performance of lifecycle initiatives and engagement programs across channels. Translate program results into actionable insights and refine lifecycle strategies over time to continuously improve engagement effectiveness and portfolio performance.

What Success Looks Like in This Role

Within the first year, this leader will:

• Identify new lifecycle opportunities that strengthen engagement and reduce churn within the installed customer base
• Introduce new ideas or engagement approaches that expand how customers experience the value of their protection plans
• Use customer insights and performance data to evolve lifecycle strategies over time
• Build strong partnerships with internal teams and partner stakeholders to bring lifecycle initiatives to market
• Establish a rhythm of continuous improvement across lifecycle programs and engagement initiatives

Required Education and Experience  

• Bachelor’s degree
• Minimum of 5-7 years total business-related experience working in one or more of these: marketing, brand management, strategy/management consulting, product management/marketing, media or creative agency

What We’re Looking For

Successful candidates for this role tend to demonstrate:

• Curiosity and a discovery mindset — actively seeking new opportunities to strengthen lifecycle performance and customer value
• Creative problem solving — connecting insights, customer behavior, and business objectives to generate new ideas and approaches
• Tenacity and ownership — pushing ideas forward through complex organizations to drive meaningful outcomes
• Strategic thinking with practical execution — comfortable developing strategy and working through partners to bring initiatives to life
• Strong partnership orientation — building trust and alignment across internal teams and partner organizations

We are less focused on finding someone who has executed a specific playbook and more interested in someone who brings curiosity, creativity, and ownership to uncover new opportunities within the customer lifecycle.

Candidates will typically bring experience in lifecycle marketing, customer engagement strategy, growth marketing, or related fields, along with a demonstrated ability to identify new opportunities and translate insights into actionable strategies. Experience working through cross-functional teams and partner ecosystems—rather than solely executing campaigns directly—is particularly valuable.

Experience in telecommunications, subscription-based businesses, consumer technology, or other recurring-revenue models may be helpful but is not required.

Why This Role Matters

This role plays a critical part in ensuring customers fully understand and experience the value of their protection plans, strengthening both customer satisfaction and long-term portfolio performance for Asurion and our strategic partner programs. By continuously identifying new opportunities within the customer lifecycle and working across teams to bring those ideas to life, this leader helps shape how customers engage with our products long after the initial purchase—creating stronger relationships, better customer experiences, and meaningful business impact.

NOTE: THIS JOB DESCRIPTION IS NOT DESIGNED TO COVER OR CONTAIN A COMPREHENSIVE LISTING OF ACTIVITIES, DUTIES OR RESPONSIBILITIES THAT ARE REQUIRED OF THE EMPLOYEE. DUTIES, RESPONSIBILITIES, WORKING CONDITIONS, PHYSICAL DEMANDS, AND ACTIVITIES MY CHANGE OR NEW ONES MAY BE ASSIGNED AT ANY TIME WITH OR WITHOUT NOTICE.  

ASURION PROVIDES EQUAL EMPLOYMENT OPPORTUNITIES TO ALL EMPLOYEES AND APPLICANTS FOR EMPLOYMENT AND PROHIBITS DISCRIMINATION AND HARASSMENT OF ANY TYPE WITHOUT REGARD TO RACE, COLOR, RELIGION, AGE, SEX, NATIONAL ORIGIN, DISABILITY STATUS, GENETICS, PROTECTED VETERAN STATUS, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE OR LOCAL LAWS. 
 
THIS POLICY APPLIES TO ALL TERMS AND CONDITIONS OF EMPLOYMENT, INCLUDING RECRUITING, HIRING, PLACEMENT, PROMOTION, TERMINATION, LAYOFF, RECALL, TRANSFER, LEAVES OF ABSENCE, COMPENSATION AND TRAINING.