Senior Product Marketing Manager (Bioanalysis Focus)

• Oversee the development and implementation of product marketing strategies for bioanalytical testing services, including market positioning, value proposition articulation, and competitive analysis
• Spearhead the go-to-market strategy for new services launches, including timeline management, cross-functional alignment, and performance tracking
• Lead the production of thought leadership articles, whitepapers, and educational content by working with SMEs, external writers, and agencies
• Monitor and coordinate with the digital marketing team to ensure all content describing services, value propositions, and scientific capabilities is up-to-date across the website, ads, email campaigns, nurture sequences, and other digital channels
• Direct the planning, production, and launch of webinars, including topic selection, speaker coordination, promotion, and post-event analysis to drive lead generation and engagement
• Conduct market research and analysis to identify trends in bioanalytical testing, pharma scientist needs, and competitive landscapes to inform marketing initiatives
• Foster collaboration across marketing, sales, operations, and scientific teams to align on messaging and go-to-market plans
• Provide executive-level insights and recommendations to senior leadership on service marketing performance, market opportunities, and strategic adjustments
• Collaborate with scientists and subject matter experts (SMEs) to create PowerPoint slides, collaterals, and presentation materials for customer engagements and sales support
• Develop and deliver training programs for internal teams on bioanalytical science, marketing best practices, and service offerings to enhance sales effectiveness

• Other duties as needed

Education/Experience:

• Bachelor's degree in Marketing, Life Sciences, Biology, Chemistry, or related field; Master's degree or MBA preferred
• 8 years of product marketing experience, with at least 5 years in life sciences, biotech, pharma, or CRO/CDMO environments

Skills:

• An understanding of the drug discovery and development process, market requirements and customer needs
• Requires strong and efficient organizational skills to multitask effectively
• Individual initiative, strategic and creative thinking, and problem-solving skills
• Prior experience working with cross-functional teams is a must
• Strong communication and presentation skills, both verbal and written

• This position will not have direct reports.

• Infrequent supervision and instructions
• Frequently exercises discretionary authority

• Remote, located in North Carolina
• Occasional travel required

• Ability to work in an upright and/or stationary position for up to 8 hours per day
• Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists to operate office equipment
• Ability to access and use a variety of computer software
• Ability to communicate information and ideas so others will understand, with the ability to listen to and understand information and ideas presented through spoken words and sentences
• Frequently interacts with others to obtain or relate information to diverse groups
• Requires multiple periods of intense concentration
• Performs a wide range of variable tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence
• Ability to perform under stress or multi-task
• Regular and consistent attendance

• This is a full-time position
• Some flexibility in hours is allowed, but the employee must be available during the “core” work hours as published in the BioAgilytix Employee Handbook
• Occasional weekend, holiday, and evening work required