Outbound Marketing Manager

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Key Responsibilities

• Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness
• Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue
• Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing
• Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels
• Develop compelling outreach messaging tailored by persona, industry, and use case
• Manage campaign calendars, launches, and performance tracking
• Own lead qualification criteria and handoff processes to Sales
• Analyze campaign metrics and continuously optimize performance
• Test and iterate on channels, messaging, and offers to improve efficiency and ROI
• Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing.

Required Qualifications

• 3–5 years of experience in outbound marketing, demand generation marketing
• Experience in high technology either a semiconductor company or a IP company.
• Proven experience working cross‑functionally with product and corporate marketing teams
• Hands‑on experience with marketing automation platforms
• Strong analytical skills with the ability to turn data into actionable insights
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns and priorities simultaneously
• Strong project management and cross-functional coordination skills—comfortable driving schedules and follow-ups.
• Solid writing and editing ability (short-form copy + structured briefs).
• Comfort working with technical subject matter experts (SMEs) to translate concepts into clear value statements.
• Bachelor’s degree in Marketing, Communications, Engineering, or related field (or equivalent experience).

The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.

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