Director of Growth
Skills
- Growth marketing across paid, email, and outbound channels
- Product-led growth (PLG) strategy and backlog ownership
- Paid media planning and budget management
- HubSpot or equivalent marketing automation at scale
- Attribution, funnel analysis, and A/B testing
- AI-enabled tooling for personalization and automation
- Cross-functional collaboration with Product, Curriculum, and Partnerships
- Team leadership and people development
- Strong written and verbal communication across multiple audiences
Responsibilities
- Own growth strategy and enrollment targets across acquisition, outreach, and enrollment lifecycle
- Set channel mix and budget allocation across paid search, social, email, and outbound channels
- Manage paid media budget with an ROI-first approach and reallocate spend based on attribution data
- Own the product-led growth backlog and partner with Product to build and measure in-product growth features
- Design audience segmentation and messaging for students, faculty, institutional champions, and partners
- Run structured growth experiments (A/B tests, funnel analysis) and translate results into decisions
- Own attribution infrastructure to ensure accurate tracking and reporting of lead sources
- Manage and grow a small cross-functional growth team, adopting AI tools to scale impact
- Define growth KPIs and report performance to senior leadership
Education
- Bachelor’s degree or equivalent professional experience
- Relevant certifications or coursework in marketing, analytics, or product are a plus
Benefits
- Medical, dental, and vision insurance (90% employer-covered for employees and dependents)
- Employer-funded healthcare reimbursement and FSAs
- 401(k), employer-paid life & disability insurance
- Generous PTO, paid holidays, and 10 weeks fully paid parental leave
- Annual year-end company closure (Dec 24 – Jan 2)
- $1,000 annual professional development stipend and home office setup support
- Public Service Loan Forgiveness (PSLF) eligibility
- Pet wellness plans, legal services, and marketplace discounts
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Lead clinic engagement programs and data-driven reactivation efforts to grow and retain thousands of veterinary clinic customers for Vetcove's SaaS platforms.
A hands-on Growth & GTM Operations intern opportunity at AllSpice to support demand generation, pipeline programs, GTM tooling, and campaign analytics for a Series A B2B startup.
Lead cross-functional execution and program performance for Stepful’s Allied Health portfolio to drive profitable, scalable growth and build a key pillar of the company’s GTM strategy.
Kixie is hiring a hands-on Senior Growth & Product Marketing Manager to convert product signals into measurable revenue through GTM, lifecycle, funnel optimization, and AI-native experimentation.
Chronic Care Staffing is hiring a Growth Marketing Manager to scale B2B lead generation through analytics-driven campaigns, AI-enabled automation, and compelling content from a hybrid role based in Charleston, SC.
Lead eJam’s multi-channel growth engine to scale DTC and marketplace performance through paid social, creator partnerships, CRO, and data-driven forecasting while maintaining margin discipline.
LawnStarter seeks a hands-on Director of Paid Social & Video to build, execute, and scale paid social acquisition across Meta, TikTok, and YouTube for both sides of a two-sided marketplace.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
