Product Growth Manager
We are looking for a Product Growth Manager to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses.
This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt), and building a strong market presence within the US SMB ecosystem.
Employment Type: Full-time (Initial 3-month contract: April–June 2026, with potential for extension or conversion)
Key Responsibilities
Go-to-Market & Launch
- Lead the upcoming Product Hunt launch (target: early May 2026).
- Develop positioning and messaging tailored to SMB audiences.
- Execute launch campaigns in collaboration with external agencies.
Content & Product Storytelling
- Conceptualize and produce demo videos and use-case videos.
- Build a strong library of product marketing assets.
- Create clear and engaging product documentation and user guides.
User & Market Insights
- Conduct user interviews and gather actionable feedback.
- Translate insights into product messaging and feature prioritization.
Project Management & Cross-Functional Collaboration
- Act as the central project manager across:
- KOL / influencer agencies
- Product Hunt launch partners
- Brand/creative agencies
- Work closely with Product Managers to align on roadmap and messaging.
Community & Growth
- Represent the brand at SF-based meetups, events, and hackathons.
- Build relationships within the startup and SMB ecosystem.
- Support community-driven growth initiatives.
Requirements
- 3–7+ years of experience in Product Marketing, ideally in SaaS or AI products.
- Strong understanding of SMB audiences and go-to-market strategies.
- Proven experience launching products on platforms like Product Hunt.
- Ability to create or oversee high-quality marketing content (video, docs, campaigns).
- Experience conducting user research and interviews.
- Strong project management skills with multiple stakeholders/agencies.
- Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Kixie is hiring a hands-on Senior Growth & Product Marketing Manager to convert product signals into measurable revenue through GTM, lifecycle, funnel optimization, and AI-native experimentation.
Chronic Care Staffing is hiring a Growth Marketing Manager to scale B2B lead generation through analytics-driven campaigns, AI-enabled automation, and compelling content from a hybrid role based in Charleston, SC.
Lead eJam’s multi-channel growth engine to scale DTC and marketplace performance through paid social, creator partnerships, CRO, and data-driven forecasting while maintaining margin discipline.
Lead cross-functional execution and program performance for Stepful’s Allied Health portfolio to drive profitable, scalable growth and build a key pillar of the company’s GTM strategy.
Lead clinic engagement programs and data-driven reactivation efforts to grow and retain thousands of veterinary clinic customers for Vetcove's SaaS platforms.
A hands-on Growth & GTM Operations intern opportunity at AllSpice to support demand generation, pipeline programs, GTM tooling, and campaign analytics for a Series A B2B startup.
LawnStarter seeks a hands-on Director of Paid Social & Video to build, execute, and scale paid social acquisition across Meta, TikTok, and YouTube for both sides of a two-sided marketplace.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
