Advertising Planner-Integrated Marketing

At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.

We are seeking a Advertising Planner-Integrated Marketing who is a strategic, collaborative, and detail-oriented Advertising Planner to lead the execution of integrated advertising campaigns across key paid channels. This role is responsible for translating media plans into clear, execution-ready creative and content requirements, ensuring advertising strategy and planning supports seasonal priorities.

The Advertising Planner will collaborate closely with the Go-To-Market Exposure Planning Lead, Investment and Media teams, Creative partners, and channel stakeholders to ensure assets are aligned, sequenced appropriately, and delivered on time. The ideal candidate will have a strong understanding of advertising formats, integrated marketing planning, and cross-functional coordination, with the ability to move seamlessly between strategy, planning, and execution.

We welcome the opportunity for this role to be hybrid based at the corporate headquarters in Freeport, Maine.

Responsibilities

• Media to Creative Translation: Interpret multi-channel media plans and translate them into detailed creative and asset requirements, including format specifications, volume, and timing.

• Advertising Execution Planning: Develop advertising plans that align with broader corporate communications strategy, ensuring assets and messaging support campaign sequencing and amplification priorities.

• Creative Strategy & Collaboration: Partner with Creative, Project Management, and Production teams to brief advertising projects, clarify deliverables, provide strategic feedback, and ensure asset readiness for launch.

• Cross-Functional Alignment: Work closely with Investment, Analytics, and Channel teams to ensure advertising plans reflect budget parameters, platform needs, and performance expectations.

• Campaign Readiness: Monitor asset delivery and readiness timelines, flag risks early, and oversee trafficking of deliverables to appropriate partners.  

• Optimization: Continuously seek out new ways to maximize the impact of advertising plans, working creatively with internal and external partners and incorporating performance insights into future planning cycles.

Qualifications

•  3-5 years of experience in advertising planning, media strategy, or integrated marketing.

• Strong understanding of digital advertising formats and paid media ecosystems.

• Experience working cross-functionally with Creative, Media, and Marketing teams.

• Ability to translate strategic objectives into detailed execution plans.

• Strong organizational, analytical, and communication skills.

• Bachelor’s degree in Marketing, Communications, or a related field.

If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.

If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you!   At L.L.Bean, we believe the outdoors brings out the best in all of us.  We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.