Assistant Director of Marketing

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Job Posting Title:

Assistant Director of Marketing

   

Position Type:

Professional / Unclassified

   

Department:

LSUAM Athletics - Ops - MP - Marketing and Promotions Support (Julia Mary Fecke (00069022))

   

Work Location:

South Stadium Dormitory

   

Pay Grade:

Professional

   

Job Description:

The Core Values of LSU Athletics define who we are and what we do. They are: Excellence, Integrity, Authenticity, Perseverance, Respect, Fairness, Growth, and Service. They are the support system that sustains our success. These values work together, constantly collaborating and combining to secure our future and drive our unending work to create transformational change – for our student-athletes, for our athletics community, and for the millions across the world who know and love these three letters.  Forever LSU.

The Assistant Director of Marketing is responsible for advancing the mission and values of the LSU Athletics Department by delivering the LSU Tigers brand by identifying creative and innovative programs that engage both existing and new fans.

50% Develop and implement marketing initiatives to increase attendance and enhance the fan experience for softball and volleyball; Oversee the student reward program; Assist with the planning, coordination and implementation of all football game day on-field promotions and recognitions.

30% Identify creative and innovative programs that engage fans, resulting in an entertaining atmosphere and that encourages spectator loyalty and support; Enhance and cultivate on-campus relationships, resulting in student, faculty and staff support.

15% Provide direct oversight of student interns. Responsible for the hiring process of the student intern program and scheduling of sport assignments.

5% Advances and supports LSU and Athletics Department initiatives through personal participation in educational and developmental opportunities, as well as participation in the transformational culture consistent with the values of LSU and its Athletics Department; Works collaboratively with the Office of Communications and University Relations and adheres to the standards set therein; Other duties as assigned.

Minimum Qualifications:

Bachelor’s Degree in Marketing, Sport Administration or related field with two years of experience related to Marketing or Sales; Efficiently operate a personal computer and associated software (Adobe Creative Cloud Suite, Click Effects, Daktronics videoboard equipment, SHOFLO scripting software and Microsoft Office Suite).

LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications:

Master’s degree in Sports Administration, Education or other related field; Sales experience.

Special or Physical Qualifications:

Ability to work extended days, weekends and holidays. Must be able to communicate and interact effectively, respectfully and appropriately with populations in the Department, the University and community; Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned tasks as both a leader and/or a follower; Demonstrate strong interpersonal skills with colleagues, student-athletes, coaches, administrators and fans; Belief in the LSU Department of Athletics Mission and Core Values; Handle multiple tasks in a high stress environment.

   

Additional Job Description:

Special Instructions:

A copy of your transcript(s) may be attached to your application (if available). However, original transcripts are required prior to hire.

Please provide three professional references including name, title, phone number and e-mail address.

   

Posting Date:

March 25, 2026

   

Closing Date (Open Until Filled if No Date Specified):

April 8, 2026

  

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

   

Essential Position (Y/N):

   

LSU is an Equal Opportunity Employer.

   

All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.

   

HCM Contact Information: