Associate, Commercial Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 
This position will support U.S. commercial planning and performance through analysis, reporting, and structured support of brand and category initiatives. The role contributes to decision-making by providing insights on sales, pricing, and promotional performance, and supports execution of commercial plans in the U.S.

What Your Impact Will Be: 

Commercial Planning Support

• Support AOP and A&P planning processes through data analysis, reporting, and input collation.
• Assist in translating brand direction into market-level planning inputs.
• Support U.S. retailer pitches in partnership with Sales and Trade Marketing by preparing materials and coordinating inputs.
• Support product selection and assortment analysis in the U.S. by retailer channel, including tracking of exclusives.
• Assist Sales teams with execution of retailer activation and customer-specific initiatives.
• Contribute to initiatives aimed at supporting business performance in the U.S.

Pricing & Promotion Analysis

• Conduct pricing analysis in line with global price architecture and established frameworks.
• Analyze promotional performance and provide insights to support optimization.
• Track and report on promotional activity and outcomes in the U.S.

Performance Reporting & Insights

• Assist in the preparation of regular reporting on revenue, margin, and sell-through performance.
• Prepare reporting and highlight variances against plans.
• Analyze trends in the U.S. to identify risks and opportunities.
• Assist in the compilation of insights on competition, retail, and consumer trends.
• Assist in providing structured insights to support commercial decision-making and inputs to Global Brand Teams.

Execution Support & Coordination

• Support execution of key brand events, assisting with coordination of timelines, deliverables, and materials. · Assist with localization of marketing plans across events, partnerships, and activations.
• Help ensure consistency and quality of execution across consumer and retail touchpoints.
• Cross-Functional Support
• Support collaboration with Sales, Trade Marketing, and Supply Chain teams through preparation of reports and inputs for demand planning.
• Assist in preparation for retailer meetings and internal forums.
• Support engagement activities with other regions where required.
• Ensure accuracy and consistency of data, reporting, and tracking tools.

What We’re Looking For:

• Tertiary qualifications in Commerce, Business, Marketing or related field
• Minimum 1 – 3+ years relevant experience.
• Strong analytical rigor.
• Structured thinking and problem-solving.
• Attention to detail and accuracy.
• Clear communication of insights.
• Ability to manage multiple tasks and priorities.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy