Associate Manager, Audience Growth

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Job: 

The Audience Growth & Content Marketing team drives data-informed marketing decisions across Sports & Entertainment. We work to build, hydrate, and analyze first-party audiences across our diverse content portfolio to power breakthrough marketing campaigns within the multi-platform media landscape with a focus on audience growth, engagement, tune-in, and retention.

The Audience Growth Associate Manager will support the day-to-day planning, building and delivery of audiences for multi-channel marketing efforts. This role will work closely with internal teams and agency partners to provide actionable audiences, while ensuring adherence to governance standards and privacy regulations. The role will partner with cross-functional teams to support audience strategy through audience profiles, data hydration, insights development, and process improvement as our audience capabilities continue to scale.

Responsibilities: 

Campaign Execution & Support

• Manage the day-to-day audience planning, request, build, and delivery process for Entertainment, Sports, Films, and Peacock
• Support the audience strategy across marketing efforts (paid, push, email) to expand reach, foster engagement, and enhance breakthrough marketing campaigns
• Be an authority on leveraging first-party data to drive engagement, tune in, and retention across wide range of content offerings
• Responsible for working with internal and agency partners to define and delivery audiences across paid media platforms
• Ensure adherence to governance standards and privacy regulations, including GDPR and CCPA
• Assist with documentation and knowledge-sharing around evolving audience capabilities, best practices, and process requirements
• Proactively identify opportunities to improve workflows, propose changes, ask questions, and implement solutions as the business scales
• Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape

Audience Profiling & Insights

• Assist in building audience profiles & dashboard visualizations inclusive of content affinities, retention habits, and growth trends
• Conduct ad-hoc, exploratory, and deep-dive analyses
• Support marketing audience data hydration, quality control, expansion
• Translate data into clear, actionable insights and recommendations for stakeholders with varying levels of data fluency
• Proactively suggest enhancements to internal data products, dashboards, and audience

Basic Requirements:

• 3+ years of experience in growth marketing, digital marketing, performance media, marketing operations, marketing technology, or audience development.
• Experience working with CDPs (mParticle, Hightouch, Adobe Experience Platform), distribution platforms (LiveRamp, Adobe Audience Manager)
• Familiarity with data warehousing concepts and composable data architectures a plus
• Comfort with project & business management tools (Jira, Airtable, Asana, Monday)
• Analytical mindset with basic to intermediate skill with Excel and/or BI tools (Domo, Tableau), SQL or analytics platforms (Adobe, Amplitude, Google) a plus
• Strong foundational knowledge of marketing channels and concepts (Paid Media, Email, SMS, Push)
• Knowledge of UTMs and tracking links including campaign attribution and reporting
• Familiarity with paid media platforms (Meta, Google, The Trade Desk), ESPs (Braze, Salesforce, Iterable) & best practices a plus
• Experience with segmentation strategy, targeting, and governance concepts
• Experience working cross-functionally with multiple stakeholders across various teams
• Excellent communication skills and stakeholder management skills
• Detail-oriented with strong time management, organizational and project management skills

Additional Requirements:

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
• Salary range: $62,000- $80,000.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].