Director, Subscriber Value Strategy

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

We are seeking a highly driven, strategic self-starter to lead pricing, promotions, and subscriber value optimization strategy within the Growth Strategy organization at Peacock. This role sits at the intersection of strategy, data, and customer experience and is responsible for shaping how we deliver the right offer and experience to the right customer at the right time.

The ideal candidate thrives in ambiguity, brings a strong test-and-learn mindset, and can independently define and execute a vision spanning pricing strategy, targeted promotions, and subscriber value optimization initiatives. They have deep experience in growth strategy, lifecycle marketing, or monetization within subscription or digital media businesses and are comfortable owning end-to-end strategy from concept through execution and optimization.

This role works cross-functionally across Product, Finance, Forecasting, Audience Development, and Go-To-Market teams and requires the ability to set long-term vision while diving into executional details.

Responsibilities:

• Own pricing and promotional strategy across public, targeted, and gated offers, ensuring alignment with subscriber growth and profitability goals
• Define and evolve the long-term vision for subscriber value optimization across all customer touchpoints
• Build and manage a roadmap of targeting and value optimization use cases, prioritizing by impact, feasibility, and alignment with growth objectives
• Partner with Forecasting and Finance to align promotional strategies with revenue targets, and subscriber growth goals
• Own and evolve customer targeting strategy across all touchpoints to ensure cohesive, tailored experiences
• Lead and optimize decisioning logic to power personalized and dynamic offers
• Drive innovation in offer constructs and promotional mechanics, including ways to enhance subscriber value
• Identify, evaluate, and lead subscriber value expansion initiatives that improve conversion, retention, and lifetime value
• Lead cross-functional efforts to test, launch, and scale new initiatives, leaving room for emerging opportunities and evolving business needs
• Develop and present compelling narratives to communicate strategy, performance, and opportunities to senior leadership

• Bachelor’s Degree in Marketing, Business, or a related analytical field
• 8+ years relevant work experience in strategy, business analysis, pricing, or growth, ideally within the streaming, subscription, or digital entertainment space
• Experience developing business cases and strategic recommendations based on both quantitative and qualitative inputs with both strategic and financial rigor
• Detail-oriented, organized, and able to work flexibly across departments in a dynamic, fast-paced environment
• Strong analytical and problem-solving skills and ability to work cross-functionally and influence stakeholders without direct authority
• Comfortable operating in high-ambiguity environments with minimal direction
• Proficiency with Microsoft Office suite (especially PowerPoint and Excel)

Desired Characteristics:

• Strategic thinker: Able to evaluate the broader ecosystem and anticipate downstream impacts
• Data-driven decision maker: Combines quantitative and qualitative insights to guide strategy
• Customer-centric: Deep understanding of subscriber behavior, segmentation, and experience optimization
• Executive communicator: Can synthesize complex analysis into clear, compelling insights and recommendations
• Cross-functional collaborator: Works effectively across teams and influences without direct authority

Additional Requirements

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
• Salary range: $155,000 - $185,000 (bonus and long-term incentive eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].