Product Marketing Lead
Skills
- End-to-end product marketing & GTM strategy
- Positioning, segmentation, and messaging expertise
- Launch planning and execution
- Lifecycle marketing and channel program design
- Experiment design (A/B, multivariate) and performance analysis
- Comfort with dashboards and light analytics
- Strong written communication and storytelling
- Hands-on use of AI tools for research, writing, and workflow automation
Responsibilities
- Own US product marketing outcomes (awareness, engagement, adoption) and define measurable success metrics
- Develop positioning, segmentation, and GTM strategy that translate company strategy into clear market choices
- Lead end-to-end messaging and launch execution for major products and features
- Translate product stories into high-impact web, landing, and in-product experiences with Growth and Design
- Design and run channel, acquisition, and lifecycle programs across in-app, email, push, SMS and other channels
- Design experiments (A/B, multivariate, holdouts) and own performance analysis and read-outs
- Act as cross-functional connector across Product, Growth, Analytics, Legal/Compliance, and Ops
- Build playbooks, toolkits, and executive-ready narratives to scale consistent storytelling
Education
- Bachelor’s degree or equivalent experience in related field
- Advanced degree (MBA or related) preferred but not required
Benefits
- Equity opportunity
- Medical, dental, and vision insurance
- Life insurance and AD&D
- Extended maternity and paternity leave
- Learning platform (Nucleo) and language program (NuLanguage)
- Mental health and wellness assistance (NuCare)
- 401(k) and saving plans (HSA/FSA)
- Work-from-home allowance
- Relocation assistance (if applicable)
Average salary estimate
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