Summary
 

Responsible for supporting the development and maintenance of a digital communications strategy. Responsible for leading digital marketing efforts, coordination of marketing campaigns, content and HMTL management, monitoring engagement and results.

Description
 

Position Purpose:

As the Digital Campaign Developer, the ideal candidate will need to collaborate with Digital Experience Campaign strategist, internal partners (all private business, HII, IS and Marketing departments), and Third-Party vendors. The ideal candidate will be responsible for supporting the development, execution, and maintenance of multi-channel communication through the campaign platform, as well as the responsibilities of executing digital campaign efforts, coordination of campaign requirements, build campaign workflows and email marketing templates, testing and development, monitoring traffic and reporting. We are looking for someone that has experience in various digital channels including email, SMS, push notifications and mail.

Logistics:

This is a full-time position working (40-hours/week) Monday-Friday 8:00am – 5:00pm eastern standard time working hybrid at 4101 Percival Road Columbia, SC 29229.

What You’ll Do:

• Coordinates with business partners on the creation and development of digital content through multi-channel communications through the Campaign platform. Writes, edits and reviews content while ensuring established contact standards are met. Ensures that the digital media provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. Regularly manages an audit process across digital properties.

• May assist with designs, builds, and reviews digital media campaigns aligned with business goals. Assesses engagement needs/problems, identify opportunities, and implement business development strategies. Assists in coordination and orchestration of multi-channel campaigns. Evaluates competitiveness in the market. Makes recommendations for improvements based on research, analysis, and best practices. Quality assurance (test) campaign workflows and channel delivery within campaign tool.

• Analyzes feedback and problems through digital properties. Perform extensive testing, create queries to extract and validate segment data and sizing

• Collaborates with information systems and line of business representatives on critical issues and assists in problem resolution. Documents project and strategy improvement opportunities.

• Manages end-to-end digital projects. Collaborates with information systems and line of business representatives to align projects with business goals.

To Qualify for This Position, You’ll Need:

• Bachelor's degree in Marketing, Engineering, Computer Science, or job related field. or

• Four years of job-related work experience.

• Two years of experience in digital marketing, internet/intranet website design or maintenance or social media strategy, including related business writing experience in a creative environment.

• Intermediate knowledge of internet/intranet technologies and website content design.

• Good business writing, editing, time management, organizational, and multi-tasking skills.

• Strong analytical and communication skills.

• Microsoft Office.

What we Prefer you to have:

• One or more years of hands on Adobe Campaign Platform experience

• Experience with Marketing Campaign Management such as

  • Direct Mail

  • Email Marketing

  • Customer Journey Orchestration

  • Cross Channel Marketing

  • Offer Management

  • Segmentation and Targeting

  • Marketing Campaign Lifecycle, inclusive of expertise in marketing campaigns, all aspects, from defining requirements, designing the data structures to support campaign execution, understanding the data at a very detailed level, design of the campaign itself, QA, and campaign execution

  • Understanding of the campaign process, as well as supporting processes and is particularly skilled at managing the process

What We can Do for You:

We offer our employees great benefits and rewards.  You will be eligible to participate in the benefits the first of the month following 28 days of employment.  

• Subsidized health plans, dental and vision coverage

• 401K retirement savings plan with company match

• Life Insurance

• Paid Time Off (PTO)

• On-site cafeterias and fitness centers in major locations

• Wellness program and healthy lifestyle premium discount

• Tuition assistance

• Service recognition

• Employee Assistance

• Discounts to movies, theaters, zoos, theme parks and more

What to Expect Next:

After submitting your application, our recruiting team members will review your resume to ensure your meet the qualifications.  This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements. If the qualifications required proof of semester hours, please attach your transcript to your application.

Management will be conducting interviews with the most qualified candidates, with prioritization give to those candidates who demonstrate the preferred qualifications.

Equal Employment Opportunity Statement

BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains affirmative action programs to promote employment opportunities for individuals with disabilities and protected veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.

We are committed to working with and providing reasonable accommodations to individuals with disabilities, pregnant individuals, individuals with pregnancy-related conditions, and individuals needing accommodations for sincerely held religious beliefs, provided that those accommodations do not impose an undue hardship on the Company.

If you need special assistance or an accommodation while seeking employment, please email mycareer.help@bcbssc.com or call 800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.

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