Performance Copywriter at DTC Ecommerce Health/Wellness Brand (Remote, US-based)
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Role Summary
Our client is a performance-driven DTC ecommerce company focused on scaling revenue through high-converting funnels and data-backed marketing systems. They specialize in aggressive growth strategies across paid media and conversion optimization. They are looking for a Direct Response Copywriter to own and execute prelander and presale strategy that drives measurable revenue impact.
Responsibilities
- Prelander & Presale Development
- Write high-converting prelanders designed to warm top-of-funnel traffic
- Build long-form presale pages that address objections and drive belief shifts
- Develop advertorials, comparison pages, authority pages, and educational funnels
- Create structured narrative flows aligned with creative angles and media buying strategy
- Conversion Strategy & Optimization
- Align messaging across funnel stages (TOF / MOF / BOF)
- Translate customer awareness levels into targeted copy structures
- Use GA4 insights, CRO data, and performance metrics to refine messaging
- Improve key metrics such as bounce rate, scroll depth, and CVR
- Testing & Iteration
- Develop multiple copy angles based on creative briefs
- Continuously iterate based on A/B testing results
- Optimize hooks, headlines, CTA placement, and content flow
- Partner with CRO teams to improve page structure and performance
- Cross-Functional Collaboration
- Execute based on direction from Creative Director and Head of Ecom
- Align messaging with brand positioning and growth strategy
- Translate performance data into actionable copy improvements
- Contribute to quarterly creative and funnel strategy planning
- Proven experience writing prelanders and presale pages that generated significant revenue (7-figure+ preferred)
- Strong understanding of direct response psychology and buyer behavior
- Solid background in DTC ecommerce environments
- Experience creating advertorial-style funnels and conversion-focused pages
- Ability to write both long-form and short-form high-converting copy
- Comfortable working in a data-driven, performance-focused environment
- Strong understanding of funnel structure and customer journey
Preferred Qualifications
- Experience in health, wellness, or supplement brands
- Experience working closely with media buying teams
- Experience building full presale systems, not just individual pages
- Familiarity with GA4, heatmaps, and CRO frameworks
- Competitive salary – based on experience and performance
- Remote flexibility – work from anywhere
- Performance-based incentives tied to results
- Opportunity to work with a high-performing ecommerce growth team
Average salary estimate
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