AI Software Engineer (Marketing Automation & Internal Tools)

Job Title: AI Software Engineer (Marketing Automation & Internal Tools)

Location: Remote
Working Hours: US Hours - EST
Contract Type: Full-Time

About the Role

Our client is a fast-growing marketing agency serving over 150 home service businesses. They focus on performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking, and operational efficiency.

They are now looking to bring in a hands-on AI Software Engineer to build and scale their internal systems.

This is a builder role, not a strategy-only position.

You will be responsible for developing internal tools, integrating AI into workflows, and improving how the agency operates across marketing, data, and client servicing.

You’ll work directly with the leadership team, media buyers, and operators to turn ideas into working systems—fast.

Key Responsibilities

1. Internal Tool Development (Primary Focus)

• Build and deploy internal tools using Next.js, React, and Python
• Develop dashboards, automations, and operational systems
• Replace manual processes with scalable solutions

2. Marketing Data & Tracking Infrastructure

• Implement and optimize Meta Pixel and Conversion API (CAPI)
• Ensure accurate attribution and conversion tracking
• Build reporting pipelines and performance dashboards

3. AI Integration & Workflow Automation

• Integrate AI tools into marketing and operational workflows
• Build systems such as:
• Automated ad brief generators
• AI-driven lead scoring models
• Competitive intelligence tools
• Work with APIs from tools like OpenAI and other AI platforms

4. Platform Integration

• Connect and manage systems including:
• GoHighLevel
• Meta Business Suite
• Close CRM
• Build automations across platforms to streamline operations

5. Rapid Execution & Iteration

• Ship quickly, test ideas, and improve continuously
• Work closely with internal teams to solve real operational bottlenecks

Requirements (Non-Negotiable)

• 4–6+ years of hands-on software engineering experience
• Strong full-stack skills (React / Next.js + Python)
• Proven experience building and deploying real tools
• Experience working with APIs and automation systems
• Active use of AI tools in day-to-day work
• Builder mindset with a bias toward execution

Nice to Have

• Experience working in a marketing or ad tech environment
• Strong understanding of Meta Ads ecosystem (Pixel, CAPI, tracking)
• Familiarity with paid media campaigns and performance metrics
• Experience integrating CRMs and marketing platforms

What Success Looks Like

• Internal tools actively used by the team
• Reduced manual work across campaign and ops workflows
• Accurate and reliable tracking + attribution
• Faster execution of campaigns and reporting
• AI-driven systems improving performance and efficiency

Interview Process

1. Initial Phone Screen
2. Video Interview with Pavago Recruiter
3. Client Interview
4. Offer & Background Verification