Digital Marketing Manager - job 2 of 8
Job Title: Digital Marketing Manager (Paid + Organic Growth)
Employment Type: Full-Time (Remote)
Working Hours: U.S. Time Zones
About the Role
We’re hiring a Digital Marketing Manager who can drive growth across both paid and organic channels. This is a hands-on role for someone who understands how to turn attention into pipeline — not just by spending budget, but by building and optimizing across platforms.
You will own strategy, execution, and performance across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, Pinterest, YouTube, and emerging channels. The focus is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic.
This is not a coordination role. This is execution, testing, and iteration.
What You’ll Own
1. Paid Media Strategy & Execution
- Build and manage campaigns across Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, X, Reddit, TikTok, and other paid platforms
- Design full-funnel strategies for B2B lead generation and revenue growth
- Launch campaigns end-to-end: targeting, structure, tracking, creatives, and optimization
- Write high-converting ad copy and guide creative direction
- Continuously test audiences, messaging, and formats
2. Organic & Social Growth
- Own organic presence across LinkedIn, X (Twitter), Instagram, TikTok, and other relevant platforms
- Develop and execute content strategies aligned with paid campaigns
- Test hooks, messaging, and formats organically before scaling through paid
- Build audience engagement, brand visibility, and inbound demand
- Identify platform-specific growth opportunities and trends
3. Optimization & Scaling
- Monitor performance daily and make proactive adjustments
- Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies
- Optimize for CPL, CPA, ROAS, and conversion rates
- Identify scaling opportunities while maintaining efficiency
- Stay ahead of platform updates, algorithm changes, and privacy shifts
4. Analytics, Tracking & Attribution
- Track and analyze performance across all channels (paid + organic)
- Own conversion tracking, pixel setup, event tracking, and UTM structure
- Use Google Analytics (GA4), Tag Manager, and platform dashboards to evaluate funnel performance
- Build clear, insight-driven reports (not just data dumps)
- Translate performance into actionable growth decisions
5. Cross-Channel & Team Collaboration
- Align marketing efforts with sales and revenue goals
- Provide feedback on creatives, landing pages, and messaging
- Collaborate with design and content teams to improve performance
- Contribute to broader growth initiatives across marketing and lifecycle
Required Experience
- 3+ years of hands-on digital marketing experience across both paid and organic channels
- Strong experience with Google Ads, Meta, and LinkedIn (platform-native execution required)
- Proven ability to generate B2B leads and measurable pipeline impact
- Experience managing campaigns across multiple platforms (X, TikTok, Reddit, YouTube, etc.)
- Deep understanding of PPC fundamentals, audience segmentation, and funnel optimization
- Strong knowledge of conversion tracking, attribution models, and analytics tools
- Hands-on experience with GA4 and Google Tag Manager
- Ability to independently launch, manage, and scale campaigns
- Strong copywriting and messaging skills focused on conversion
Preferred Experience
- Experience with organic social media growth and content strategy
- Familiarity with CRM and automation tools (HubSpot, Salesforce, Marketo)
- Experience managing multiple accounts or large ad budgets
- Creative tools experience (Canva, Adobe Suite)
- Google Ads / Meta certifications
What a Typical Day Looks Like
- Review performance dashboards across paid and organic channels
- Adjust budgets, bids, targeting, and creatives
- Launch new campaigns, tests, or content initiatives
- Analyze funnel performance and identify bottlenecks
- Collaborate with design/content on new assets
- Share insights and recommendations
Execution. Testing. Optimization. Across all channels.
KPIs You’ll Be Measured On
- Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Organic engagement and inbound lead contribution
- Pipeline and revenue growth
- Budget efficiency
Performance is measurable. So is success.
Interview Process
- Application Review
- Initial Interview (strategy + channel experience)
- Technical Interview (campaign deep dive + real scenarios)
- Final Interview
Average salary estimate
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