Marketing Automation Specialist - job 2 of 5

Job Title: Marketing Automation Specialist

Position Type: Full-Time, Remote

Working Hours: U.S. client business hours (with flexibility for campaign launches and reporting cycles)

About the Role:

Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms. The Marketing Automation Specialist ensures campaigns are efficient, data-driven, and aligned with sales objectives to drive measurable growth.

Responsibilities:

Automation Workflows:

• Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
• Implement lead scoring rules to prioritize high-value prospects.
• Test workflow logic to ensure seamless execution.

Email Marketing:

• Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.
• A/B test subject lines, copy, design, and CTAs to improve open and click rates.
• Ensure email templates are responsive, accessible, and on-brand.

CRM & Sales Alignment:

• Sync automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho) for lead routing.
• Collaborate with sales teams to ensure lead handoffs are timely and qualified.
• Track attribution from campaign engagement through to revenue.

Data Management & Segmentation:

• Clean and maintain lead databases, removing duplicates and outdated contacts.
• Segment lists by persona, industry, geography, or behavior.
• Ensure compliance with GDPR, CAN-SPAM, and CCPA requirements.

Analytics & Reporting:

• Monitor campaign performance (open, CTR, conversion, revenue impact).
• Create dashboards in HubSpot, Marketo, or BI tools (Power BI, Tableau).
• Present insights to marketing and sales leadership with actionable recommendations.

Continuous Improvement:

• Stay current on platform updates and automation best practices.
• Proactively suggest optimizations to improve ROI and efficiency.

What Makes You a Perfect Fit:

• Equal parts technical and creative — able to build workflows and craft compelling messages.
• Strong problem-solver with a data-first mindset.
• Highly organized, detail-oriented, and proactive about testing and optimization.
• Comfortable collaborating across marketing, sales, and operations.

Required Experience & Skills (Minimum):

• 2+ years experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign).
• Hands-on experience designing workflows, lead scoring models, and email campaigns.
• Proficiency in Excel/Google Sheets for segmentation and reporting.
• Strong understanding of email compliance and data privacy regulations.

Ideal Experience & Skills:

• Certified in HubSpot, Marketo, or Pardot.
• Familiarity with multi-touch attribution models.
• Industry background in SaaS, e-commerce, or B2B services.
• Experience integrating automation platforms with CRM and third-party apps (Zapier, APIs).

What Does a Typical Day Look Like?

A Marketing Automation Specialist’s day revolves around building and optimizing campaigns that deliver qualified leads. You will:

• Review campaign dashboards for performance trends.
• Build or update workflows, ensuring triggers and actions function as intended.
• Design and launch segmented email campaigns for new content or product releases.
• Collaborate with sales teams to refine lead scoring and ensure high-quality handoffs.
• Clean databases by removing duplicates and updating segmentation rules.
• Prepare reports and insights for leadership, suggesting optimizations for future campaigns.

In essence: you ensure that marketing automation runs smoothly, efficiently, and drives measurable business results.

Key Metrics for Success (KPIs):

• Campaign performance benchmarks (open, CTR, conversion rates).
• Lead-to-opportunity conversion rates.
• Marketing Qualified Leads (MQLs) generated and handed off to sales.
• Attribution of pipeline and revenue to automated campaigns.
• Database health (deliverability, compliance, cleanliness).

Interview Process:

1. Initial Phone Screen
2. Video Interview with Pavago Recruiter
3. Practical Task (e.g., design a nurture workflow or segment a dataset for a campaign)
4. Client Interview with Marketing Leadership
5. Offer & Background Verification