Marketing Specialist

About the Role

The Marketing Specialist, Field Marketing supports regional revenue growth by executing targeted marketing programs aligned directly to sales priorities. This role partners closely with regional sales teams to drive leads, pipeline, and POS, turning field activity into measurable business impact.

This is not an events‑only role. Field Marketing is accountable for results.

What You’ll Do

• Execute regional marketing plans aligned to Small Law growth priorities

• Partner with sales to support lead generation, pipeline acceleration, and renewals

• Coordinate and support in‑person and virtual programs (CLEs, lunches, demos, regional events) with clear follow‑up and measurement

• Support account‑based marketing (ABM) initiatives for priority and at‑risk accounts

• Develop and adapt regionally relevant, sales‑ready materials (talk tracks, one‑pagers, follow‑up assets)

• Track and report on performance metrics including leads, engagement, and POS

• Manage regional budgets and ensure activities align to ROI expectations

• Collaborate with demand gen, digital, and content teams to ensure consistency and impact

What Success Looks Like

• Marketing programs are clearly tied to sales outcomes

• Sales teams actively use and request Field Marketing support

• Regional activity converts into qualified leads and pipeline

• Programs are executed with discipline, follow‑up, and accountability

What You Bring

• 2–4 years of experience in marketing, field marketing, or demand generation

• Strong interest in sales‑aligned marketing and revenue accountability

• Experience supporting events, campaigns, or ABM initiatives

• Comfort working cross‑functionally with sales teams

• Ability to manage multiple initiatives and priorities simultaneously

• Strong communication, organization, and follow‑through



U.S. National Base Pay Range: $53,900 - $89,800. Geographic differentials may apply in some locations to better reflect local market rates.



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