VP of Finance

Rockstar is recruiting for a dynamic, high-growth consumer business with a multi-location, brick-and-mortar presence. The company is seeking a strategic financial leader to build and scale its finance function, partnering directly with the CEO and Head of Operations to drive business strategy and execution.

The client is seeking a highly analytical, hands-on Head of Finance / VP of Finance to build and lead the finance function in a high-growth, multi-location consumer business. This role blends accounting rigor, operational finance, and strategic leadership.

This individual will own the integrity of the financials, build scalable systems and processes, and act as a key partner within the leadership team in driving company strategy and execution.

Core Responsibilities

1. Financial Integrity & Close (Highest Priority)

• Own the monthly close process to ensure books are accurate, complete, and closed on time

• Manage and optimize the bookkeeping/accounting team (hire, train, restructure as needed)

• Ensure accurate expense categorization and clean general ledger structure

• Maintain accurate multi-location (four-wall) P&Ls

• Oversee proper revenue recognition across services, packages, promotions, and gift cards

• Deliver audit-ready, pristine financials at all times

• Implement strong internal controls, approval workflows, and audit processes

2. Accounting Operations & Process Infrastructure

• Build and scale finance and accounting processes, including:

• Accounts payable systems (e.g., Bill.com or equivalent)

• Vendor management and invoice verification workflows

• Employee expense tracking systems (e.g., Ramp or equivalent)

• Design and implement processes for medical and retail inventory:

• Purchasing controls and invoice validation

• Inventory tracking and usage accounting

• Shrinkage identification and reporting

• Standardize financial processes across all locations

• Evaluate and implement best-in-class finance tech stack (ERP, AP, expense, inventory systems)

3. Cash Flow, Financing & Capital Strategy

• Own cash flow forecasting and liquidity management

• Lead refinancing efforts for existing debt (including SBA loans)

• Evaluate and secure equipment financing options

• Support capital allocation decisions across the business

• Build and manage lender, banking, and financing relationships

4. Strategic Finance, FP&A & Business Modeling

• Own monthly reporting, variance analysis, and performance insights vs. plan

• Identify risks, opportunities, and key performance drivers

• Build and maintain the company’s financial model and forecasts

• Lead annual budgeting and planning process

• Maintain and evolve margin models to guide pricing, promotions, and investment decisions

• Analyze ROI across growth initiatives, new locations, and service lines

• Support prioritization of strategic initiatives

• Partner directly with the CEO and Head of Operations as a core strategic thought partner

• Develop KPI dashboards and reporting frameworks for leadership visibility

5. Field Finance & Performance Management (Location, Team & Financial Management)

• Build financial transparency and accountability at the location level

• Develop and manage dashboards for location managers and providers

• Partner with operators to track and improve revenue, labor, and cost performance

• Help set and track individual and team-level financial goals

• Drive adoption of performance metrics across the organization

• Train non-financial leaders to understand and act on financial data

6. Compensation, Incentives & Equity Programs

• Design and implement scalable, transparent compensation structures

• Tiered incentive plans for providers and managers

• Alignment with company-level financial goals

• Ensure compensation plans are equitable, motivating, and performance-driven

• Support annual goal-setting and performance tracking processes

• Help design and model employee equity or profit participation programs

• Continuously evaluate and refine comp structures based on performance data and retention outcomes

7. Strategic & Operational Leadership

• Act as a leader for complex, cross-functional, and ambiguous projects as they arise (doesn’t have to be within the finance scope)

• Drive high-impact initiatives from concept through execution

• Partner across teams to ensure alignment and delivery

• Bring a highly operational mindset, with the ability to move from analysis to execution quickly

• Serve as a “force multiplier” for the leadership team on priority initiatives

Qualifications

Experience

• 10–15 years of total professional experience in finance, accounting, or related fields

• 2–4+ years in investment banking or highly quantitative consulting required

• 5+ years of operating experience in strategic finance / FP&A roles within a high-growth, consumer business with a multi-location brick and mortar component (ideally pre-Series D or equivalent stage)

• Proven experience working in a scrappy, fast-paced environment with limited layers

Technical & Domain Expertise

• Strong financial modeling and analytical skills

• Deep understanding of accounting, close processes, and financial controls

• Experience with:

• Multi-location (four-wall) business models and unit economics

• Paid marketing finance (CAC, LTV, channel performance, budget setting)

• Inventory-based businesses (purchasing, usage tracking, shrinkage)

• Complex revenue recognition (packages, promotions, gift cards)

• Experience building forecasts across functions, including marketing and operations

Leadership & Execution

• Experience building and managing teams

• Ability to operate both strategically and tactically

• Strong cross-functional collaboration skills

• High ownership mindset with ability to independently drive initiatives

Preferred (Not Required)

• CPA designation

• Experience in medspa

• Experience supporting fundraising, investor reporting, or M&A processes

What Success Looks Like

• Books are consistently closed on time with high accuracy

• Financials are clean, reliable, and audit-ready

• Location-level performance is transparent and actively managed

• Compensation and incentives drive measurable performance improvements

• Cash flow is proactively managed and optimized

• Leadership has clear, actionable insights into business performance

• Finance is a core driver of strategy and execution—not just reporting

Role Profile

This role is ideal for someone who:

• Has a strong analytical foundation and meaningful operating experience

• Wants to go beyond owning just the finance function and instead play a broader leadership role across the business

• Is excited to partner cross-functionally and influence company-wide decisions as the financial expert

• Thrives in fast-paced, high-growth environments

• Enjoys building systems, processes, and teams from the ground up

• Can seamlessly move between detailed execution and high-level strategy