Director, Head of Editorial & Thought Leadership

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

As Director, Head of Editorial & Thought Leadership, you will own the strategic direction, editorial voice, and quality of ServiceNow’s global thought leadership – the steward responsible for shaping how ServiceNow shows up in the world — what we say, how we say it, and why it matters.

You will drive our editorial strategy, leveraging business, industry and cultural insights to develop a content roadmap that powers a new audience-first thought leadership experience, ensuring our content reflects what the market cares about, not just what the company wants to promote. You will oversee an editorial team of writers and editors while acting as the final editorial steward and strategic lead.

This role partners in lockstep our digital experience lead to translate audience insights into compelling, relevant, high-impact content. You will also work closely with operations, integrated marketing, and event teams to ensure thought leadership supports our key business priorities without compromising editorial integrity.

This is an outside-in leadership role for a seasoned editorial strategist who understands technology, AI, and the modern media landscape and can bring fresh thinking, cultural awareness, and sharp editorial judgment to everything we publish.

Editorial Strategy & Vision

• Lead global thought leadership editorial strategy across company, industry, and cultural narratives
• Establish editorial voice and content plan positioning ServiceNow as a trusted authority in technology and AI
• Align editorial strategy with marketing, events, and brand priorities while maintaining audience focus

Audience-First Content Leadership

• Serve as gatekeeper for all thought leadership content, ensuring it's audience-driven, insight-led, and strategically aligned
• Advise senior stakeholders with guidance, feedback, and principled pushback when needed
• Translate trends, news, and cultural shifts into timely, differentiated editorial ideas
• Surface fresh perspectives and original insights beyond standard executive messaging

Strategic Optimization

• Partner with digital experience lead to design content using performance data and audience insights
• Collaborate with operations, campaign, and events teams on integrated initiatives while maintaining editorial rigor

Team Leadership & Editorial Excellence

• Lead and develop team of writers, editors, and copy editors
• Set quality standards, workflows, and review processes ensuring consistency and credibility
• Coach team on storytelling, clarity, voice, and journalistic best practices

Multi-Format Storytelling

• Own written editorial and partner with producers/creative leads on video, audio, and multimedia
• Determine optimal format for each story (article, podcast, video, interactive) and guide execution 

Core Competencies

· Editorial & Thought Leadership Expertise

o   Deep experience building and running thought leadership platforms, editorial brands, or media-style content engines within technology or adjacent industries.

· Strategic Stewardship

o   Ability to balance business needs with audience trust, maintaining an audience-first editorial bar even in high-pressure stakeholder environments.

· Tech & AI Fluency

o   Strong understanding of enterprise technology, AI, and the evolving digital landscape, with the ability to translate complex topics into compelling narratives.

· Outside-In Perspective

o   A newsroom-level awareness of global news, culture, and trends, with a track record of turning those insights into differentiated editorial direction.

· Leadership & Influence

o   Proven ability to lead senior-level conversations, manage stakeholders, and build trust across marketing, product, communications, and executive teams.

· Multimedia Mindset

o   Comfortable thinking beyond written content, collaborating with producers and creatives to bring stories to life across formats.

The ideal candidate should have:

• 15+ years of experience in editorial leadership, journalism, thought leadership, or content strategy within technology, media, or a related industry.
• Demonstrated experience leading editorial teams and setting strategy at a director level or above.
• Strong background in technology, SaaS, AI, or enterprise software, with the ability to quickly grasp product and platform nuances.
• A proven track record of building high-impact thought leadership that drives audience engagement and business relevance.
• Exceptional writing, editing, and storytelling skills.
• Experience working with cross-functional partners including UX, design, marketing operations, and executive leadership.
• Bachelor’s degree in journalism, communications, marketing, or a related field; advanced degree preferred.

For positions in this location, we offer a base pay of $180,200 - $281,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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