Media Associate, Brand

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Role Overview

The Media Associate is the entry-level role within the in-house media team, supporting the team's oversight and governance of the paid media Brand campaign executed by our media Agency of Record.

The Media Specialist plays an essential supporting role in ensuring the partnership with the agency runs efficiently — helping the team track campaign progress, coordinate agency deliverables, validate outputs against the strategy, and maintain accurate financial records.

This is a learning-intensive, detail-oriented position ideal for someone beginning their career in paid media. You will gain hands-on exposure to enterprise B2B media strategy and planning, agency management, campaign set up, performance tracking, and cross-functional collaboration — building the foundation to grow within the media team.

Key Responsibilities

Campaign Tracking & Support

• Maintain and update campaign status trackers documenting the status of all live, launching, and ending paid media campaigns.
• Organize and file campaign briefs, approved media plans, and agency trafficking documents to ensure the team has a clear, accessible record of what was planned and approved.
• Maintain proof-of-posting archives — collecting screenshots and delivery confirmations from the agency to document that campaigns launched as planned.
• Assist in organizing campaign assets, creative files, and tagging documentation.
• Monitor key campaign milestones and flag upcoming deadlines or missing agency deliverables to the Associate Manager/ Sr Manager.

Agency Coordination & Communication

• Serve as a supporting day-to-day point of contact for routine agency requests, information gathering, scheduling and document collection.
• Collect weekly / monthly campaign performance data and reporting from the agency, to support campaign performance reviews.
• Track agency deliverable timelines (media plans, reports, invoices) and send proactive reminders when deadlines are approaching.
• Support trafficking setup by preparing spreadsheets, tracking IDs, and QA checklists.

Quality Assurance Support

• Support the Manager and Ad Operations team in reviewing agency campaign setup documentation against approved briefs.
• Contribute to the completion of Campaign Launch QA Checklists, verifying that targeting parameters, audience segments, creative tags, and landing page URLs align with the approved Activation Plan.
• Flag any setup issues or inconsistencies to the Associate Manager/Sr Manager for agency follow-up and resolution.

Budget & Financial Administration

• Log invoices and update budget trackers as media spend is recorded, ensuring documentation stays current and accurate.
• Maintain organized files of invoices and budget documentation to support monthly reconciliation and audit readiness.
• Support budget pacing oversight by maintaining spend logs and surfacing overspend or underspend patterns to the Associate Manager/Manager.

Cross-Functional Coordination

• Track the delivery of creative assets from internal teams to the agency, flagging delays that could impact campaign launch timelines.
• Help coordinate timing and handoffs across internal stakeholders to keep campaigns launching on plan and on strategy.

Required

• 1-2 years of experience in marketing, advertising, campaign coordination, or a related role; internship experience considered.
• Strong organizational skills and exceptional attention to detail — comfortable working with multiple campaigns, deadlines, and documents simultaneously.
• Proficiency in Excel or Google Sheets (pivot tables, basic formulas, data organization).
• Clear and professional written and verbal communication skills, including comfortable working with external agency partners.
• Bachelor's degree in Marketing, Business, Communications, Advertising, or related field.

Preferred

• Exposure to digital advertising channels (e.g., Paid Social, Programmatic Display, Video/CTV, Content Syndication) through coursework, internship, or personal projects.
• Familiarity with how media agencies operate, including concepts like media plans, Insertion Orders, trafficking, and campaign reporting.
• Experience in a B2B marketing environment or interest in enterprise technology marketing.
• Familiarity with project management or workflow tools (e.g., Asana, Smartsheet, Workfront).

For positions in this location, we offer a base pay of $88,400 - $137,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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