Sr Solution Architect- Marketing Technology

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The Sr. Solution Architect for Marketing Systems is the strategic technology leader responsible for designing, governing, and evolving our enterprise‑wide marketing technology ecosystem. This role centers on the Adobe Digital Experience stack while ensuring seamless interoperability with non‑Adobe platforms across the MarTech landscape. You’ll define the architectural vision that designs solutions to improve Marketing efficiency and effectiveness and ensures our marketing technology investments work together as a cohesive, scalable ecosystem.

You’ll partner closely with Marketing, IT/DT, Enterprise Architecture, AdTech, Data, MarTech, DevOps, and Engineering teams to define the architectural vision, ensure platform cohesion, and guide the implementation of solutions that accelerate our marketing capabilities and business outcomes.

Key Responsibilities:

Strategic Architecture & Road-mapping

• Develop and maintain the enterprise architecture blueprint for marketing systems, with a strong emphasis on Adobe Experience Cloud solutions (AEM Sites and DAM, Adobe Target, Adobe Journey Optimizer, Adobe Analytics, Real‑Time CDP, Workfront, Marketo, etc.).
• Define long‑term architectural strategies that ensure Adobe platforms integrate effectively with CRM, CDPs, marketing automation tools, data warehouses, identity platforms, customer engagement systems, and more.
• Define long‑term architectural strategies that align with business goals, customer/business user experience objectives, and enterprise technology standards.
• Build multi‑year roadmaps that incorporate both Adobe and non‑Adobe technologies, ensuring flexibility, scalability, and alignment with business goals.
• Lead the creation of multi‑year roadmaps for marketing technology modernization, integration, and optimization.

Solution Design & Governance

• Architect scalable, secure, and high‑performing solutions across the Adobe stack, ensuring seamless integration with CRM, data platforms, identity systems, and downstream applications.
• Establish architectural governance frameworks, design patterns, and best practices for marketing systems.
• Review and approve solution designs, ensuring alignment with enterprise architecture principles and regulatory requirements.
• Establish evaluation criteria for new tool purchases and technology vendor engagements.
• Create standards for determining if new tools are required and how they would fit in the ecosystem.

Cross‑Functional Leadership

• Serve as the primary architectural advisor to Marketing, Digital Experience, and Customer Insights teams.
• Collaborate with engineering, data, and product teams to ensure cohesive end‑to‑end solution delivery.
• Partner with product owners and technical leads across Adobe and non‑Adobe platforms to ensure cohesive solution delivery and a consistent user experience.
• Provide technical leadership to internal teams and external partners, ensuring consistent execution across projects.

Platform Integration & Data Architecture

• Design and oversee integrations among Adobe Experience applications (both on-premise and cloud based) and with enterprise systems such as ServiceNow, Snowflake, customer data platforms, and identity management tools.
• Ensure solutions support real‑time, event‑driven, and omnichannel customer experiences.

Innovation & Continuous Improvement

• Evaluate emerging technologies, Adobe product enhancements, and industry trends to inform future-state architecture.
• Identify opportunities to streamline processes, reduce technical debt, and improve platform performance.
• Champion experimentation and proof‑of‑concept initiatives to validate new capabilities.

• 8+ years of experience in enterprise architecture, solution architecture, or marketing technology leadership roles.
• Deep expertise in the Adobe Digital Experience stack, including hands‑on architectural experience with AEM Sites and DAM, Adobe Target, Adobe Analytics, Adobe Journey Optimizer, and Real‑Time CDP.
• Strong understanding of marketing automation, personalization, customer data management, and digital experience delivery.
• Proven experience designing large‑scale, integrated marketing ecosystems in complex enterprise environments.
• Strong knowledge of API‑driven architectures, microservices, cloud platforms (Azure/AWS/GCP), and modern integration patterns.
• Excellent communication skills with the ability to translate complex technical concepts into business‑friendly language.
• Ability to work alongside and coordinate with other strong technology leaders to create comprehensive solutions

Additional desired qualifications:

• Adobe certifications (Architect or Expert level).
• Experience with events, community, workflow, and other complementary MarTech platforms.
• Background in data architecture, identity systems, and customer journey orchestration.

What Success Looks Like:

• A scalable, maintainable, usable, reliable, functional, secure, and future‑ready marketing technology ecosystem.
• Strong alignment between marketing strategy and technical execution.
• Faster delivery of personalized, data‑driven customer and user experiences.
• Reduced complexity, improved governance, and increased platform adoption across the enterprise.

For positions in this location, we offer a base pay of $165,500 to $289,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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