Digital Activation Specialist

At Shaker, we believe people can do impactful things. Especially our people. In this role, you’ll help us transform companies by connecting them to the right solutions for their most complex talent needs. Focused on helping organizations enhance their recruitment and retention results, you’ll collaborate with co-workers, partners, and clients to make it happen. Within our tight-knit community, you’ll see the future you create and enjoy the team support to learn, grow, and thrive. What could be more powerful than that? Connect to the Power of People, with Shaker.

The Digital Activation Specialist plays a critical role in bringing digital media strategies to life through the execution and management of campaigns across multiple platforms. This role is ideal for early-career professionals with foundational experience who are looking to deepen their skills in campaign activation, data analysis, and quality assurance.

With a strong focus on accuracy and process, the Activation Specialist works closely with internal teams to ensure campaigns are launched correctly, paced effectively, and continuously optimized throughout the campaign lifecycle.

Responsibilities

• Execute and manage digital media campaigns across paid search, paid social, and related platforms
• Translate approved media plans into accurate, on-time platform builds aligned to campaign goals, budgets, and targeting
• Own campaign quality assurance, including pre‑launch reviews, post‑launch checks, and ongoing accuracy standards
• Monitor campaign pacing and delivery to ensure alignment with planned spend and performance expectations
• Communicate campaign status, pacing insights, and optimization recommendations to strategy teams
• Maintain accurate budget tracking, media logs, and internal documentation
• Update and manage internal tools, workflows, and systems that support campaign activation
• Partner cross‑functionally to improve processes, documentation, and operational efficiency
• Contribute to team knowledge sharing, platform updates, and continuous improvement initiatives

• Bachelor’s degree preferred
• 1-3 years of work-related experience
• Hands-on experience with at least one digital advertising platform (e.g., Google Ads, Meta, LinkedIn)
• Strong attention to detail with a focus on accuracy and quality assurance
• Analytical mindset with the ability to interpret data and identify trends
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication skills and ability to collaborate across teams
• Self-starter who can work independently and problem-solve effectively
• Ability to come to our Oak Park Office two days per week and work in a hybrid environment

WHAT A DAY COULD LOOK LIKE 

• Launching or updating campaigns across multiple platforms
• Monitoring budgets and pacing across active campaigns
• Performing QA checks to ensure accuracy and consistency
• Communicating updates and insights to account teams
• Updating internal systems and documentation
• Pulling and reviewing campaign performance metrics

REWARDS AND CAREER ADVANTAGES

Within a culture defined by energy, fun, and talent, our team enjoys competitive pay, health and financial benefits, and the opportunity to work among innovative, friendly colleagues.  

Salary Range: $45,000-$60,000

ABOUT US  

Shaker Recruitment Marketing is the leading full-service talent marketing agency redefining how organizations attract, hire, and retain talent. With 75 years of expertise in branding, talent attraction, media, MarTech, and analytics, Shaker delivers strategies that lead with insight, fueled by creativity, and grounded in a legacy of trust and innovation.