Senior Measurement & Business Intelligence Architect

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

We are seeking a Senior Measurement & BI Architect to act as the analytical engine of the marketing department. In this role, you will be the primary architect of our data strategy, bridging the gap between raw data and executive insight. You won't just report on "what happened"; you will build the models that tell us "what will happen next" and "what we should do about it."

What You’ll Do

Advanced Measurement & Data Strategy 

• Data Cloud Architecture: Lead the integration of marketing data across the Data Cloud (e.g., Salesforce Data Cloud, ensuring a "Single Source of Truth" that connects Web, CRM, and MAP data. Advise on and oversee all marketing data initiatives.

• Prescriptive Analytics: Move beyond dashboards to provide "The So What." You will deliver prescriptive insights that recommend specific actions based on performance trends. Design, build, and maintain executive-level dashboards and performance metrics that provide a "single source of truth" for the marketing organization and leadership.

• Advanced Attribution (MTA & MMM): Lead the development of Multi-Touch Attribution and Media Mix Modeling to prove the incremental value of marketing spend, moving the organization away from simplistic "last-click" models.

• ​​Predictive Modeling: Build and deploy models for lead scoring, churn prediction, and customer lifetime value (CLV) to help the team focus on the highest-value opportunities. Execute standard marketing measurement responsibilities, including attribution modeling, funnel velocity analysis, and ROI reporting to identify key insights that will inform and guide our marketing optimization strategies

• Data Integrity: 

Team & Vendor Oversight 

• Mentorship: Manage and guide one dedicated Data Analyst, ensuring the accuracy and consistency of daily reporting outputs.

• Vendor Management: Oversee relationships with external data vendors and agencies, ensuring they deliver on SLAs and provide high-quality data inputs.

• Experience: 6-8 years in Marketing Analytics, Data Science, or Business Intelligence.

• Technical Stack: Expert proficiency in SQL, Python/R, and visualization tools like Looker.

• Data Strategist: Experience implementing or managing Data Cloud environments (e.g., Salesforce Data Cloud).

• Storyteller: Ability to translate complex data sets into clear, actionable business narratives for leadership.

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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