Marketing Manager - job 2 of 6

NYC or proximate candidates only

Qwoted helps the media connect and collaborate with subject matter experts and the PR/Communications professionals who represent them. Qwoted’s mission is to improve the quality of news and broaden the diversity of experts that are quoted by and connected with reporters, via our data-led, powerful two-sided network.

We are hiring a Marketing Manager to help grow our network of experts and PR professionals, strengthen relationships with existing users, and lead marketing initiatives across channels. This is a generalist role for someone who can own work from strategy through execution, move comfortably between creative and analytical work, and drive results end-to-end.

This role will also support broader marketing efforts across lifecycle, campaigns, website, and growth, while taking the lead on our social presence, engaging with our community, creating strong content, and helping shape how Qwoted shows up publicly.

• Own and grow Qwoted’s social media presence across channels, with a focus on consistency, clarity, engagement, and brand voice
• Create, schedule, and publish content across platforms including LinkedIn, X, Instagram, Facebook, Bluesky, Threads, and Reddit
• Engage with users in comments, replies, and messages, and help build a positive, responsive, credible brand presence
• Monitor trends, platform shifts, and cultural moments, and identify relevant opportunities for Qwoted to join the conversation
• Maintain an organized content calendar and keep drafts, assets, and approvals moving forward
• Support campaign activations by turning ideas into posts, threads, short-form copy, and community-led content
• Encourage employee participation and support internal stakeholders with easy prompts and shareable content
• Help identify and support partnerships with affiliates, creators, or aligned brands through outreach, coordination, and campaign support

• Grow our marketplace by driving acquisition of experts and PR professionals and deepening relationships with existing users
• Build and optimize lifecycle and CRM programs that support activation, retention, and free-to-paid conversion
• Own and optimize email and social channels, working with contractors or specialists where needed
• Take ownership of campaigns and projects from strategy through execution
• Track, measure, and report on marketing performance, using insights to improve future strategy and testing
• Collaborate with leadership to assess, prioritize, and execute marketing initiatives
• Coordinate with internal teams to gather product updates, customer stories, company news, and expert insights to turn into marketing content
• Improve day-to-day marketing processes for faster execution, cleaner handoffs, and stronger coverage across channels

• 3+ years of experience in marketing or digital marketing
• A strong generalist marketer who can flex across channels and own campaigns end-to-end
• Strong work ethic, initiative, and willingness to roll up your sleeves
• Genuine excitement about social media, community engagement, and interacting with users in public-facing spaces
• Strong writing skills and good judgment, especially for short-form copy and real-time responses
• Experience with lifecycle or email marketing, social channels, and campaign execution
• Familiarity with SEO, CRO, content planning, and digital marketing fundamentals
• Ability to use data practically, understand what to measure, and explain results clearly
• Comfort operating in a fast-moving environment where priorities shift and strong execution matters
• Strong collaboration skills and the ability to work across departments while also executing independently
  Entrepreneurial spirit with the ability to self-manage time and work independently

• Experience growing a marketplace, network, or SaaS platform
• Experience marketing to media, journalists, creators, or PR professionals
• Experience responding to users in brand channels or moderating communities
• Experience with content testing and performance reporting
• Design and editing skills using tools such as Canva, CapCut, Adobe Express, or similar
• Exposure to paid social, boosted posts, or basic campaign setup
• Technical cold email marketing expertise