Web Content Lead

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Professional 311

Pay Range: $97,100.00 - $145,600.00

Job Description

The Web Content Lead is responsible for overseeing the strategy and execution of building and publishing pages on WGU’s marketing site for assigned vertical and functional areas. This role provides guidance and expertise to Content Specialists, ensuring site content is complete, accurate, and consistently updated. This position is an expert in CMS (content management system) who supports, trains, and coaches other team members. The Web Content Team Lead, works with user experience and customer journey experts to improve and personalize customer journeys on the website, understand and shift user behavior, and improve conversion rates.

The Web Content Team Lead is responsible for building and maintaining relationships with key stakeholders in their assigned School and other areas of the organization. The role is responsible for relationship management and meeting the needs of assigned areas. The Web Content Team Lead uses deep knowledge of website strategy to meet stakeholder needs within the constraints of the website, and create effective webpages that align with team, stakeholder, and organizational goals.

 

Essential Functions and Responsibilities:

• Provides direction to content specialists to create pages, meet needs, and fulfill critical functions of the AEM website.

• Works with senior stakeholders and participates in meetings with other members of the marketing team to estimate and plan for site-based projects, providing feedback on AEM capabilities and limitations, and identifying potential tasks that will involve the development team.

• Utilizes design strategy and working with UX team, testing team, and personalization team to come up with best practices and outcomes for the website.

• Strategically evaluates and designs site directory structures to support future growth, enhance efficiency, and optimize resource allocation

• Leads new program launches, paid media multi-funnel landing pages, and in-person and virtual event landing pages in your assigned School.

• Collaborates with the user experience and testing team to strategize, implement, and evaluate new personalized website experiences, ensuring innovation and effectiveness of the WGU website.

• Monitors content across the site and brainstorm ideas to optimize pages, experiences and flows toward key metrics.

• Manages relationships with SEO, Website, and Paid teams to help match audience targeting with correct calls to action and journey progression.

• Monitors page analytics and work with analytics team to understand users and their behaviors.

• Optimizes current pages as well as approving future pages and their purposes.

• Other duties as assigned

Qualifications

Knowledge, Skills, and Abilities

• Deep knowledge in website management, driving conversion improvements, SEO performance, and content strategy.

• Ability to prioritize projects daily and help lead team to set and deliver upon realistic timelines.

• Ability to interpret complex content for general audiences.

• Ability to build web pages and experiences with the user/client audience in mind.

• Ability to train and teach others basic content management system skills.

• Exceptional knowledge of Adobe Analytics, Adobe Experience Manager, VWO or Optimizely, Tealium, or other related software programs.

• Proven track record of driving successful outcomes in optimizing customer journeys and improving conversion rates on site.

• Strong analytical skills, strong data skills and experience with analytics platforms.

• Ability to coach, mentor, and guide team members to achieve goals

• Collaborative team player with a strong ability to partner across teams, fostering synergy and shared success

Education

• Bachelor’s Degree in a related field

Experience

• 6+ years of experience with CMS required (preferably AEM)

• 5+ years of in-house or agency experience in website management, driving conversion improvements, SEO performance, and content strategy.

• 5+ years of website content experience required

Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Preferred Qualifications:

• Industry experience in higher education

• Working knowledge of HTML or markdown

• Master’s Degree in a related field

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.