Sr. Director, Market Access Strategic Marketing

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

The Sr. Director, Market Access Strategic Marketing is an instrumental role responsible for the development, implementation, management, and execution of a coordinated, strategic marketing plan and related tactics, deliverables, and customer-specific access activities. This person will lead a team to ensure alignment with the Market Access field teams in support of current and future indications for the BeOne Medicines Portfolio, as well as market conditioning, planning, and launch of BeOne Medicines pipeline products. 

This individual will develop a team to ensure an advanced understanding of overall market access customer needs and create and refine appropriate personal/non-personal marketing programs to be utilized by the Corporate Account Director, Director of Payer Accounts, Federal Account Director and National Account Director teams. This individual will drive collaboration across the BeOne commercial and medical organization including HEOR, Medical Affairs, Brand Marketing, Legal & Regulatory, and our Commercial Operations & Business Analytics teams. 

As the Market Access Strategic Marketing lead, this individual will drive alignment between the Market Access Leadership Team and brand, ensuring Market Access Strategy and Execution is appropriately represented.  Those individuals reporting into this role will represent all of Market Access within the brand teams and will develop a deep understanding of the Market Access functions and when to pull team members into brand to represent specific topics.

Additionally, this role will also liaise with Field Account Sales/Sales Leadership when and where applicable to identify opportunity for team synergies and assess individual program effectiveness.

Essential Functions for this Position:

• Contributes to the overall development and implementation of Brand’s value propositions, access strategy and payer/systems marketing, ultimately aligning operations to ensure access is not a barrier to BeOne products
• Acts as primary point of contact with agencies, vendors, and/or 3rd party consultants; lead promotional review committee process for assigned/developed projects and materials
• Coalesces field and customer access insights to further refine and advance segment-specific value proposition and inherent core messages to grow our position within a competitive hematology/oncology biopharmaceutical ecosystem
• Contributes to the development and attainment of key metrics for payer, reimbursement and systems-level account access strategies, markets, and channels
• Identifies and capitalizes on strategic opportunities to best position our products, including and beyond annual meetings, conferences and congresses which you will oversee
• Acts as a thought partner in areas of payer, provider reimbursement and organized customer account market access strategies and tactics to the Segment Leaders and respective Field Teams, as well as a key component to the Market Access Department; proactively seeks input and opportunity assessments from Field Teams
• Holds understanding of the complex and evolving market access landscape and challenges, including payer trends, private and government payer perspectives, integrated systems control levers (e.g. clinical pathways, specialty product dispensing, and Part B intravenous/infusibles and Part D oral oncolytics) and evolving healthcare policy
• Thorough understanding of FDA (incl. PIE and HCEI communications), OIG, HIPAA, and other ethical guidelines relevant to the pharmaceutical industry

Qualifications:

• Entrepreneurial spirit and disruptive mindset
• Successful track record working in a fast-paced, rapid-growth environment
• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams
• Strong verbal and written communications
• Proven ability to grow and develop others
• Record of achievement, innovation and compliance
• Market access marketing with or without direct segment-specific customer experience

Education / Experience Required: 

At least 8 years of broad biotech/pharma experience, including product launch(es), is required. Minimum of 4 years oncology and/or rare disease, and competitive product launch experience strongly preferred. Advanced degree and training is also appreciated. Market access experience with payers, plans, PBMs, health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.

Computer Skills:   PC, including MS Office Suite

Other Qualifications:   Professional market access committees, congresses, and related professional organization membership

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process.  Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact accommodationsus@beonemed.com.