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Content Creator - Social Media

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

About the Role

Cohere is seeking a creative and strategic Social Content Creator to elevate our brand presence across social media platforms, including LinkedIn, YouTube, Instagram, TikTok, and emerging channels. This role is perfect for a digital storyteller passionate about crafting engaging content that resonates with diverse audiences and strengthens our brand identity in the AI space.

Key Responsibilities

  • Develop and execute content tailored to each platform (LinkedIn, YouTube, etc.), ensuring a consistent yet platform-specific brand voice.

  • Create a variety of content types, including text, visuals, and videos, optimized for social media engagement.

  • Stay ahead of trends and leverage AI tools for content ideation, generation, and performance analysis.

  • Collaborate with cross-functional teams (Design, Marketing, Product) to align social content with broader campaigns and product launches.

  • Establish and grow Cohere's presence on new platforms, experimenting with innovative formats and strategies.

  • Monitor social media analytics to refine content approaches and enhance audience engagement.

What We're Looking For

  • Experience: 3-5 years in social media content creation, with a strong portfolio showcasing platform-specific strategies and audience growth at a tech company or similar organization.

  • Do-er mentality: Autonomously create compelling content end-to-end, working in a scrappy fashion at a fast pace.

  • Creativity: Ability to produce engaging content that stands out in a crowded digital landscape–from end to end, including copywriting and asset creation.

  • Strategic thinking: Skill in analyzing trends, audience behavior, and performance to inform decisions.

  • Adaptability: Comfort experimenting on new platforms and adjusting strategies based on emerging trends and technologies.

  • Collaboration: Excellent teamwork skills, with the ability to work closely with designers, writers, marketers, PR, and product teams.

  • AI curiosity: Interest in leveraging AI tools for content creation and optimization, even without prior experience.

Why Cohere?

  • Impactful work: Shape the voice of a leading AI company and engage with a global audience of tech enthusiasts, business leaders, and AI experts.

  • Innovative environment: Join a team that values creativity, experimentation, and staying ahead of digital trends.

  • Growth opportunities: Be part of a growing team with opportunities to explore new platforms and strategies.

  • Flexible culture: Enjoy remote work flexibility and a collaborative, supportive atmosphere.

Bonus Points

  • Experience with AI-powered content tools.

  • Familiarity with analytics tools for tracking social media performance.

  • A finger on the pulse of social trends and experience creating multimedia content.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for up to 6 months

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend

✈️ 6 weeks of vacation (30 working days!)

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Average salary estimate

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$120000K

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Cohere, founded by AI pioneers, offers a leading enterprise AI platform that combines ease-of-use, data privacy, and unparalleled flexibility with its cloud-agnostic and API-accessible services,

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CULTURE VALUES
Startup Mindset
Collaboration over Competition
Growth & Learning
Inclusive & Diverse
FUNDING
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SENIORITY LEVEL REQUIREMENT
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 2, 2026
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