Field Marketing Manager

Job Description:

Ready to help drive traffic, build community partnerships, and make every store opening a big deal? Dave & Buster’s and Main Event are looking for a Field Marketing Manager to lead local marketing strategy for new store openings, remodels, and ongoing Local Store Marketing initiatives. This role works closely with Sales, Operations, and Marketing teams to activate markets, create buzz, and ensure every location becomes a go-to destination in its community.

Key Responsibilities:

DAY IN THE LIFE…

As part of the Field Marketing team, this individual will lead the development and execution of localized marketing strategies that drive traffic, build community engagement, and support revenue growth across Dave & Buster’s and Main Event locations. This role plays a critical part in supporting new store openings, remodels and ongoing Local Store Marketing (LOMA) initiatives, ensuring each location is positioned for success within its market.

Responsibilities include:

• Partner with Directors of Sales, Field Marketing leadership, and Operations teams to develop and execute pre-opening marketing plans, market sweeps, and community engagement strategies for new locations and remodels.
• Lead local marketing planning for new store openings, Store of the Future remodels, and key company initiatives, ensuring strong brand presence and early revenue generation.
• Execute market sweeps, grassroots outreach, and partnership development to build awareness prior to openings and major events.
• Develop and maintain relationships with local schools, youth organizations, sports leagues, corporate partners, chambers of commerce, and community groups to drive group sales, birthdays, and event business.
• Collaborate with Sales teams to support birthday, social, corporate, and group event pipelines through local activations, partnerships, and promotional programs.
• Support execution of national campaigns at the local level, ensuring stores are fully activated through in-store events, community outreach, and local media / social support.
• Manage and execute Local Store Marketing budgets, ensuring funds are invested in high-impact traffic-driving initiatives.
• Identify and activate opportunities for ticketed events, local promotions, partnerships, and community events that drive incremental revenue.
• Provide guidance to operators on best practices for grassroots marketing, eventization, and community engagement.
• Partner with Marketing and Social teams to support local social media strategy, influencer outreach, and digital promotion where applicable.
• Coordinate local marketing efforts across multiple stores, ensuring alignment with company strategy and brand standards.
• Track results, measure effectiveness, and recommend improvements to drive continuous performance gains.
• Travel as needed to support store openings, remodels, market visits, and key company initiatives.

Requirements:

• 4+ years of experience in field marketing, local store marketing, or community marketing within a retail, restaurant, hospitality, or entertainment organization.
• Proven experience supporting new store openings, remodels, or multi-unit marketing programs.
• Strong ability to build and manage local partnerships, community relationships, and grassroots marketing programs.
• Experience working cross-functionally with Sales, Operations, Marketing, and Field leadership.
• Strong understanding of social media, local digital marketing, and community-driven promotion strategies.
• Excellent organizational and project management skills with the ability to manage multiple stores, timelines, and initiatives simultaneously.
• Comfortable working in a fast-paced, high-growth environment with changing priorities.
• Ability to think strategically while also executing at a tactical level.
• Strong communication and presentation skills.
• Ability to manage budgets and make data-driven decisions.
• Willingness to travel as needed to support field initiatives, new store openings, and company projects.
• Passion for building community connections and creating memorable guest experiences.

WHAT’S IN IT FOR ME?

• Discounts on food, games, and attractions at D&B & Main Event
• Employee Power Card | Free Video Games
• Competitive PTO + 11 Holidays (including your birthday) + 2 floating days
• Medical, dental, vision, and voluntary benefits
• 401(k) with company match after 6 months
• EAP, Telehealth, SurgeryPlus, and wellness benefits
• Buster’s Legacy Fund (team member support program)
• Career growth opportunities across two leading entertainment brands
• Travel opportunities and involvement in new store openings & major events

We work hard, play hard, and have FUN.

Salary Range:

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We are an equal opportunity employer and participate in E-Verify in states where required.