Senior Director, Payer Marketing
Skills
- Deep experience in payer marketing strategy for commercial, Medicare, and Medicaid audiences
- Proven ability to create formulary support tools, value dossiers, and reimbursement guides
- Strong HEOR literacy and ability to translate complex economic/clinical data into accessible materials
- Experience with MLR review processes and compliance in payer content development
- Cross-functional collaboration and stakeholder management in fast-moving commercial environments
- Project and vendor management with budget oversight
- Excellent written and verbal communication skills
Responsibilities
- Develop branded and unbranded payer marketing materials including value propositions, formulary support tools, reimbursement guides, and channel-specific messaging for PBMs, specialty pharmacies, and GPOs
- Translate clinical and HEOR evidence into clear, compelling payer-facing content and tools
- Ensure all materials meet Medical/Legal/Regulatory (MLR) and compliance standards
- Collaborate cross-functionally with Market Access, HEOR, Medical Affairs, Commercial Marketing, Sales, Legal, and Regulatory Affairs to align payer strategy with commercial plans
- Support payer account teams with customized tools and resources to reinforce coverage and access objectives
- Identify evidence gaps and partner with HEOR to define and execute strategies (RWE, publications, targeted research) to close those gaps
- Manage external agencies and vendors producing payer content, overseeing timelines, budgets, and quality standards
- Continuously evaluate and optimize agency models and vendor performance as the commercial organization scales
Education
- Bachelor's degree required
- Advanced degree (MBA, MPH, PharmD or equivalent) preferred
Benefits
- 100% paid medical, dental, and vision coverage for employees and dependents
- 401(k) with company match and vesting after first month
- Flexible time off
- Generous parental leave
- Potential for bonus and equity; additional benefits listed on company jobs page
Average salary estimate
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