VP, Creator Marketing

Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We offer specialized areas of expertise, including digital, social, creative, paid media, creator marketing and research to help clients evolve, promote and protect their brands in the market.  

By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape. 

Edelman has an exciting opportunity for a Vice President, Creator Marketing to partner closely with our world class Brand team in the award-winning New York office, working on a large retail client.  

Ideal candidates will have a passion for and deep knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, and the talent management space. The ideal candidate will have a proven ability to build and maintain relationships across the creator and talent landscape, as well as lead and shape creator strategy within larger 360-degree integrated campaigns.   

The Vice President position requires strong account management and project management skills, the ability to supervise a busy account, including managing staff and serving as a daily counterpart to clients, and a background in creator partnerships.  

Responsibilities:  

• Drive Edelman’s strategic vision in the cross-platform creator and digital talent space  

• Establish processes and best practices to support growth, scale, and consistency across creator programs 

• Advise clients on creator partnerships of varying scopes and deal sizes, sharing expertise in structuring programs that drive meaningful impact 

• Establish and maintain senior-level client relationships, advising on creator opportunities aligned to business and brand objectives   

• Build and maintain strong relationships with creators, talent representatives, and platform partners to ensure long-term success 

• Manage and develop team members through clear career pathing, goal setting, mentorship and ongoing feedback 

• Collaborate closely with internal teams to ensure campaign success across strategy, creative, production and account teams 

• Actively participate in account and campaign management, partnering with internal account leadership to ensure client satisfaction and program excellence 

• Contribute to agency-wide POVs and thought leadership in the creator space 

• Elevate creator integration opportunities across the agency, working cross-functionally to embed creator thinking into broader campaigns 

• Serve as a subject matter expert, proactively bringing trends, insights and cultural moments to both internal teams and client partners.   

• Oversight (in partnership with measurement team) of proprietary dashboards and databases used to track and measure all campaigns. 

• Support ongoing business growth within the portfolio through organic expansion, ideation, pitching and overall business health    

Basic Qualifications:  

• 8+ years of relevant experience in marketing and/or related fields including advertising, public relations, digital/creator marketing, and media   

• 5+ years experience working directly with creators, in creator marketing, talent management and/or at a comparable agency, executing small and large creator programs from start to finish 

• A bachelor’s degree or equivalent work experience 

Preferred Qualifications: 

• Strong understanding of social media, creators, content creators and the larger creator marketing ecosystem 

• Strong network of creator and talent agency contacts at both senior and junior levels required 

• Knowledge and experience working across all tiers of creators (micro, mid, top tier and macro) and nuances of working with each 

• Proven ability to work with clients and manage teams to create strategic and creative creator campaigns that deliver on KPIs and drive ROI 

• Experience using data, insights and performance metrics to inform creator strategy, optimize programs and guide client decision-making 

• Knowledge of best practices, tech platforms, tools and processes for creator marketing 

• Understanding of integrating creator work across teams (ideally with paid, earned, owned, creative etc.) 

• Experience managing teams, establishing goals and ensuring project deadlines are met 

• Exceptional collaborator who can work across practices  

• Experience/involvement in new business – proposal development, RFI/RFP responses, and pitching 

$95,000-$165,000 per year