Manager, Paid & Retail Media

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary:

The Media Manager will partner with agency and internal cross-functional teams to develop and execute impactful paid media strategies that drive brand visibility, performance, and a seamless consumer journey across e.l.f. Beauty and retail channels.

This role owns day-to-day paid media execution and optimization while ensuring media investments drive measurable ROI and support key business objectives. Working closely with Brand Marketing, Integrated Marketing, Commerce, International, and Finance partners, the Media Manager helps bring campaigns to life across digital and retail ecosystems while continuously identifying opportunities to elevate performance and scale impact.

• Media Strategy & Planning
• Develop and execute paid media strategies aligned with brand and commercial objectives across e.l.f. Beauty and retail partners.
• Partner with media agencies to build tactical plans, recommend optimizations, and test new platforms and growth opportunities.
• Collaborate cross-functionally with Brand, Integrated Marketing, Commerce, Sales, and International teams to ensure media plans support campaign and business goals.
• Develop campaign briefs for creative and agency partners that incorporate media best practices and performance learnings.
• Identify trends, insights, and whitespace opportunities to drive incremental performance and business growth.
• Apply strategic thinking and hands-on experience to continuously enhance campaign effectiveness.
• Campaign Execution & Budget Management
• Manage day-to-day campaign execution with agency partners across multiple channels and markets.
• Oversee media budgets, forecasts, purchase orders, and billing processes to ensure accurate tracking and efficient spend management.
• Partner closely with agencies and vendors to maximize ROI through ongoing optimizations and testing strategies.
• Measurement & Reporting
• Collaborate with internal analytics teams and agency partners to measure campaign performance and optimize media investments.
• Lead weekly, monthly, and campaign wrap reporting to deliver clear insights and actionable recommendations.
• Synthesize complex data into clear performance narratives and recommendations for executive stakeholders.

• Bachelor’s degree required.
• 5+ years of paid media experience, with agency background required.
• Proven experience across Affiliate, Paid Search, Shopping, Paid Social, and Display channels.
• Experience working with retail media partners such as Amazon Ads, Criteo, Roundel, Walmart Connect, and similar platforms.
• Hands-on planning and execution experience across major platforms including Google, Meta, TikTok, Snap, Pinterest, Reddit, OOH, and TV.
• Strong digital media background including SEM, Social Commerce (TikTok Shop, Affiliate), and Retail Media advertising.
• Advanced analytical skills with the ability to translate quantitative and qualitative data into actionable business insights.
• Intermediate to advanced proficiency in Microsoft Excel.
• Strong creative judgment with attention to brand consistency and campaign quality.
• Excellent critical thinking and problem-solving skills in fast-paced environments.
• Self-starter mindset with ability to manage multiple priorities independently.
• Strong presentation skills and comfort sharing performance insights with large and cross-functional audiences.
• Highly collaborative team player who contributes to shared learning and continuous improvement.
• Innovative, forward-thinking approach with a passion for testing new ideas and driving growth.

The base salary range for this role is listed above. 

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.