Paid Social Channel Marketing Manager
Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible.
We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures.
Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems.
We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about.
We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care.
We are headquartered in Emeryville, California and privately-held with world class investors and partners.
About the Role
The Growth Marketing Team at Eko is the expansion engine of our business and is responsible for driving the business forward through both digital and offline channels. Our team is highly cross-functional, and we work closely with other teams in the organization. We are a group of thoughtful, strategic, and analytical thinkers who are committed to sharing Eko with the world.
We’re seeking a Paid Social Marketing Manager to lead the strategy, execution, and optimization of our paid social advertising channels including Meta, TikTok, Pinterest, and Influencers. This role is for a data-driven, results-oriented marketer with deep ‘hands on keys’ expertise in social ad platforms managing large scale budgets of $1M+/month. As a key member of Eko’s Growth Marketing Team, you will own the media strategy, execution, and overall performance of these channels and work cross-functionally to deliver measurable outcomes across the funnel.
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Own end-to-end strategy and execution for paid social campaigns across meta, tiktok, and other social platforms.
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Develop and implement full-funnel media plans that drive brand awareness, acquisition, and retargeting performance for healthcare professionals.
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Manage and optimize campaigns within platforms to drive strong ROAS and effectively scale media spend.
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Collaborate with the creative marketing team to develop compelling ad assets and landing page experiences tailored to each channel and campaign.
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Define and manage budgets across channels by continuously reviewing and adjusting media spend to achieve scale while aligning with performance targets.
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Lead audience segmentation strategies to build and refine high-performing audience cohorts.
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Stay ahead of industry trends, including data privacy changes, new ad formats, and media innovations, and apply learnings to enhance our media strategy.
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Test new ad formats and audience types to uncover untapped growth opportunities, following a structured test-and-learn plan.
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Collaborate cross-functionally with other channel managers, ecommerce, customer care, and business intelligence teams to share insights, align on messaging and ensure a seamless customer experience.
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Contribute to Eko’s broader marketing strategy by sharing learnings and helping shape the future of full-funnel acquisition.
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4+ years of experience managing meta and tiktok campaigns at a direct-to-consumer brand.
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Proven success overseeing full-funnel media campaigns with at least $500K monthly spend across platforms.
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Deep understanding of key performance metrics (e.g. ROAS, CPM, CPV, CTR, LTV, viewability) and media attribution approaches.
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Strong analytical skills with the ability to translate data into actionable strategies, customer insights, and performance optimizations.
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Experience working with creative and analytics teams to build high-performing creative and audience experiences.
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Ability to manage multiple campaigns simultaneously in a fast-paced, performance-driven environment.
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Experience marketing to digital health, medtech, or DTC audiences is a plus.
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A creative and entrepreneurial mindset—comfortable testing new ideas quickly and scaling what works.
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Excellent communication, collaboration, and project management skills.
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Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities.
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Bachelor’s degree in Marketing, Business, Communications, or related field.
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Experience with web analytics, channel analytics and marketing platforms (e.g. Google Analytics, Looker, Meta Ads, Klaviyo, StackAdapt, Trade Desk, etc.).
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Prior experience working with compliance in regulated industries such as healthcare or medical devices.
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A passion for mission-driven work and improving lives through technology.
- The opportunity to work on products that impact the health of millions of people.
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
Compensation is market-based and reflects the cost of labor across different U.S. geographic locations. The specific salary is based on several factors, including market location, and may vary depending on job-related knowledge, skills, and experience.
Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. We are committed to building a diverse and inclusive team.
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We believe the ability to listen is the ability to care. Which is why we’re dedicated to providing healthcare professionals with industry leading digital tools to hear and understand their patients’ hearts and lungs — allowing them to detect with ...
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