Global Marketing Manager – ViiV Healthcare

The Global Commercial Strategy (GCS) team at ViiV Healthcare is seeking a Global Marketing Manager to support with the launch of our long acting injectable PrEP medication for people who could benefit from PrEP, you will play a pivotal role in executing the brand’s strategy and positioning by creating the core launch assets for EX-US and supporting the ongoing creation of cross-functional US materials.

Success in this role hinges on close collaboration with our co-create markets and regional/global stakeholders, ensuring that global strategies are informed by local insights and aligned with regional business priorities. You will leverage your expertise to create compelling promotional campaigns, streamline omnichannel initiatives, and deliver world-class execution that resonates with healthcare providers and people who could benefit from PrEP.

Why Join Us?
This is an exciting time for the brand as launch this new product globally. You will be at the forefront of shaping the brands future, working alongside talented colleagues who share your passion for driving impact and meeting the needs of people who could benefit from PrEP.

Key responsibilities:

• Deliver core campaign materials for global product launch (including e-detail creation). Ensure campaign materials are strategically aligned to brand objectives and optimised for multichannel delivery, driving measurable impact across traditional and digital touchpoints
• Drive omnichannel and digital excellence through the development and execution of omnichannel and digital marketing strategies tailored to customer journey stages and segments. Leverage digital platforms to create cohesive and impactful HCP experiences, ensuring alignment with the brand strategy and business plan
• Partner with local operating companies (LOCs) to co-create appropriate marketing assets and ensure successful localisation. Utilise these relationships to ensure LOCs are aligning to brand strategy and remain focussed on driving success of launch through key tactics.
• Partner closely with medical and other stakeholders on core tactics such as speaker decks, congress materials, and other brand assets ensuring integration across all channels and platforms
• Assess opportunities for continuous improvement of marketing tactics and processes, by leveraging insights from market research. Adapt strategies and refine digital campaigns to ensure relevance, effectiveness, and improved customer experiences
• Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity
• Partner with creative agency to brief, develop, and refine promotional tactics aligned to business plan and meeting regional needs for optimised customer engagements

Basic Qualifications:

• Bachelor’s degree or equivalent experience
• Launch experience (from T-18 to T+6) either local, regional or global
• Significant marketing experience in pharmaceutical industry in a local, regional or global
• Experience working with creative agencies and managing marketing campaigns
• Strong communication skills, with the ability to influence and collaborate across teams
• Proven ability to manage complex projects and deliver results in a fast-paced environment

Preferred Qualifications:

• Experience in HIV/Sexual Health therapy area
• ABPI Commercial Signatory (preferred)
• Breadth of pharmaceutical marketing experience across country, regional or global
• Pharmaceutical sales experience

Why you?

We will love your high accountability for impact performance, your ambition for patients and strategic curiosity, and your collaboration and influence abilities. Your passion for our mission and purpose of getting ahead of HIV together will enthuse us! How you work is as important as what you deliver.

Hybrid working applies to this role and it is based either at our UK HQ, Central London or Durham site, North Carolina (2/3 days a week onsite).

Closing date for applications: 1st April 2026.

#LI-ViiV #LI-GSK #Hybrid

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. 

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link link where you will find answers to multiple questions we receive

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/