Digital Marketing Specialist – Search, AIO and Personalization

Build your best future with the Johnson Controls team 

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.  Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away! 

What we offer: 

• Competitive salary 

• Paid vacation/holidays/sick time 

• Comprehensive benefits package including 401K, medical, dental, and vision care 

• On the job/cross training opportunities 

• Encouraging and collaborative team environment 

• Dedication to safety through our Zero Harm policy 

What you will do:

This role sits at the intersection of organic search, AI‑driven discovery, personalization, and analytics, helping define how customers find, experience, and engage with our digital ecosystem globally and how those interactions translate into measurable business outcomes.

You will play a visible, high‑impact role within our Digital Center of Excellence (CoE), shaping enterprise strategies while enabling business teams to execute with confidence and consistency. Your work will directly influence how Johnson Controls appears across search engines, AI‑powered discovery experiences, and personalized customer journeys, with results surfaced through executive‑level reporting.

This role is ideal for a results-oriented, hands‑on digital leader who thrives in complex environments, enjoys influencing without authority, and is excited by the evolution of AI search and personalization at scale.

How you will do it:

Lead SEO & AI‑Driven Discovery (SEO / AIO / AEO / AI Visibility)

You will define and activate a modern approach to how customers discover and convert across Johnson Controls’ global digital ecosystem, including:

• Define and operationalize enterprise SEO and AI visibility strategies within the Digital CoE

• Establish best practices for how Johnson Controls appears across:

  • Traditional search engines

  • AI Overviews and generative search results

  • Conversational and chat‑based discovery platforms

• Guide keyword, topic, and prompt strategies aligned to priority industries, solutions, and buyer journeys

• Monitor organic and AI visibility, share of voice, and competitive gaps

• Translate insights into clear, actionable guidance for content, UX, and personalization teams

• Ensure discovery considerations are embedded into content creation, personalization, experimentation, and experience design

You’ll partner closely with business units, UX design, content creators, marketing IT, analytics, and vendors to set clear standards and build playbooks while allowing business teams to retain ownership of execution.

Drive Personalization & Experimentation Enablement

• Partner with cross‑functional teams to design and activate personalization campaigns informed by intent, behavior, and audience data

• Enable scalable personalization execution with appropriate governance and measurement

• Collaborate with marketing IT and analytics teams to activate personalization using approved platforms and data sources

Build Trusted Measurement & Optimization Models

• Analyze visitor behavior, discovery performance, and conversion outcomes across global websites

• Leverage tools such as GA4, SitecoreAI, Semrush, Moz, SpyFu, Similarweb, Hotjar, and A/B testing methodologies to generate insights

• Help create a trusted measurement operating model connecting:

  • Search and AI visibility

  • Personalization performance

  • Engagement and lead outcomes

• Ensure reporting is consistent, defensible, and suitable for executive dashboards and decision‑making

Act as a Digital CoE Thought Leader

• Serve as a center of expertise for search, AI discovery, and personalization

• Share insights, best practices, and success stories that elevate digital maturity across business units

• Develop playbooks, standards, and guidance that empower teams to execute consistently across business units

• Influence through clarity, data, and results

Program & Partner Leadership

• Manage vendor partners supporting search, AI visibility, UX, experimentation, analytics, and content

• Own project plans, milestones, dependencies, and risk mitigation

• Ensure initiatives are delivered on time, on budget, and aligned to enterprise standards

• Provide inputs to executive‑level dashboards and status reporting

What we look for:

Required

• Bachelor’s degree in a related field

• Experience in SEO, digital analytics, personalization, or digital growth marketing

• Familiarity with HTML, CSS, XML, and JavaScript, with the ability to collaborate effectively with developers

• Hands‑on experience with enterprise digital marketing and analytics tools (e.g., GA4, Semrush, Moz, SpyFu, Profound, Similarweb; internships or coursework acceptable)

• Strong analytical skills with the ability to turn data into clear insights and recommendations

• Highly organized, detail‑oriented, and comfortable managing multiple priorities

• Excellent communication skills, with the ability to engage diverse stakeholders and navigate competing priorities with diplomacy

Preferred

• Experience operating within a Digital CoE or hub‑and‑spoke model

• Exposure to personalization and experimentation governance

• Growth mindset, curiosity, and comfort working through ambiguity

• Passion for leading through influence and driving change at scale

What Success Looks Like

• Improved enterprise visibility across search engines and AI‑driven discovery platforms

• Personalization programs that demonstrate measurable lift in engagement, lead quality and revenue

• Discovery insights consistently informing content and digital experience decisions

• Clear, trusted measurement models adopted across teams

• Strong executive confidence in digital performance insights and recommendations

This is a hybrid role at our Glendale, WI office.

HIRING SALARY RANGE: $76,000 -$105,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.  This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

Hybrid: #LI-Hybrid

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.