Performance Marketing Lead
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Performance Marketing Lead in United States.
This role is responsible for leading the end-to-end performance marketing strategy, driving customer acquisition, and optimizing ROI across paid channels, affiliate partnerships, and growth experiments. You will design, execute, and scale acquisition programs while leveraging AI-driven workflows to increase efficiency and accelerate testing cycles. This position requires a strong blend of analytical rigor, hands-on execution, and creative problem-solving to maximize measurable business outcomes. Success in this role will be defined by revenue impact, cost efficiency, and the ability to rapidly iterate on campaigns. You will build a diversified acquisition engine, implement robust attribution frameworks, and continuously improve processes to elevate performance. This role operates in a fast-paced, remote-friendly environment with a focus on measurable results and data-driven decision-making.
- Own paid acquisition campaigns from budget allocation to revenue outcomes, optimizing spend, unit economics, and channel performance
- Build, manage, and scale affiliate and referral programs that generate qualified leads and measurable pipeline growth
- Design and implement growth experiments, testing new channels and unconventional tactics with clear hypotheses and performance criteria
- Develop AI-powered workflows to accelerate testing, automate reporting, and optimize campaign iterations
- Maintain rigorous attribution and reporting frameworks to link spend to leads, conversions, and revenue outcomes
- Monitor KPIs such as MAC (Merchant Acquisition Cost), lead-to-approval rate, LTV:MAC ratio, and payback periods, adjusting strategies accordingly
- Present insights, recommendations, and results clearly to internal stakeholders, enabling informed business decisions
Requirements:
- 3–5+ years of experience running profitable paid acquisition in B2B SaaS, fintech, payments, or similarly competitive markets
- Proven success building acquisition programs from zero to scale, with demonstrable revenue results
- Deep proficiency with ad platforms, including campaign structure, bidding strategies, audience targeting, and Quality Score optimization
- Strong understanding of attribution in cookieless environments, first-party data strategy, server-side tracking, CRM integration, and multi-touch attribution
- Experience building or orchestrating agentic AI workflows that compress testing cycles and accelerate campaign iteration
- Strong analytical, organizational, and problem-solving skills with a bias for action and results
- Ability to operate efficiently under budget constraints while maintaining high accountability to revenue metrics
- Preferred: experience with affiliate/partner management, SaaS growth marketing, and unconventional acquisition channels
Benefits:
- Competitive base compensation with performance-based incentives ($100–110K base + up to $45K incentives; additional bonuses possible)
- Remote work environment with flexible scheduling
- Opportunities to lead high-impact, measurable growth initiatives with autonomy
- Access to learning and development resources to expand marketing and AI skill sets
- Collaborative team culture with frequent knowledge-sharing and strategy sessions
- Comprehensive support for success in a contractor or employee engagement, depending on the role
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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