Digital Content Writer
ABOUT THE LUCAS MUSEUM OF NARRATIVE ART
Opening in September 2026, the Lucas Museum of Narrative Art is dedicated to illustrated storytelling. Founded by George Lucas and Mellody Hobson, the museum’s collection features works by artists including Norman Rockwell, Kadir Nelson, Jessie Willcox Smith, N. C. Wyeth, Beatrix Potter, Judith F. Baca, Frida Kahlo, and Maxfield Parrish; as well as comic art legends such as Winsor McCay, Jack Kirby, Frank Frazetta, Alison Bechdel, Chris Ware, and R. Crumb; and photographers Gordon Parks, Henri Cartier-Bresson, and Dorothea Lange. The Museum also houses the Lucas Archives, containing models, props, concept art, and costumes from Lucas’s filmmaking career.
Designed by Ma Yansong of MAD with a landscape by Mia Lehrer of Studio-MLA, the Museum is in Exposition Park, Los Angeles, on an 11-acre campus that includes new green space and a 300,000-square-foot building with galleries, two theaters, a library, restaurant, café, retail store, and community spaces.
Position Summary
The Digital Content Writer is a core member of the Lucas Museum’s growing Digital Product and Experience team, and will be responsible for producing clear, compelling, and mission-driven texts for distribution across the museum's digital channels. This role will support the full range of the museum's digital output, from rich, accessible writing that brings the museum’s exhibitions and artists to life to engaging marketing copy that invites the public in and drives conversions and engagement.
Reporting to the Director of Digital and working closely with the Digital Content Strategist and Senior Digital Producer, the Digital Content Writer will also collaborate across the museum’s Curatorial, Editorial, Marketing, Membership, and Development teams. While the department will draw on an extended workforce to meet its ambitious digital goals, the Digital Content Writer will function as the museum’s primary internal wordsmith. In that capacity, they’ll craft text that embodies the museum’s belief that art should be accessible to everyone, and show a genuine passion for narrative art and the people who make it.
Original Digital Content Development
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Draws on existing curatorial texts and research to produce new content that effectively and memorably introduces digital audiences to the museum’s artworks, artists, and themes
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Conducts interviews with curators, artists, practitioners, and audience members to gather rich perspectives and details that help bring our artworks--and the stories they tell--to life
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Writes quickly and effectively across multiple digital formats and lengths, from brief, high-impact texts supporting digital products and interactives to traditional long-form editorial that tells the story of the museum, its founding, and its artworks, artists, and themes
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Participates in digital editorial planning and calendar development
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Supports the department’s multimedia production, contributing scripts, treatments, outlines, and supporting text
Digital Voice and Tone
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Serves as a key custodian of the museum’s digital voice by ensuring consistency and accessibility across all published digital texts
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Effectively tailors messaging for different audience segments, ensuring clarity, accessibility, and consistency of voice across all touchpoints
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Continually works to integrate and extend founder and museum voice to emerging digital products and formats, maintaining consistency while adapting to new contexts
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Helps build and maintain digital-specific editorial guidelines
Marketing and Communications Support
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Writes, edits, and proofreads clear, compelling, and on-brand copy across the museum’s digital marketing channels—including website, email campaigns, social media, print, and on-site materials—to drive audience engagement and support revenue-generating initiatives
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Develops and refines messaging that supports ticket sales, membership growth, fundraising campaigns, and public programs
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Monitors content performance and incorporates stakeholder feedback and performance insights (e.g., engagement metrics, campaign results) to refine and improve copy effectiveness over time
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Applies SEO best practices when writing and editing, and tracks emerging content optimization trends such as Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO) to ensure texts are effectively indexed, cited, and summarized by AI tools such as ChatGPT, Perplexity, and Google AI Overviews.
Required
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3–5 years of professional writing experience, with a strong portfolio spanning multiple digital formats and audiences
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Demonstrated ability to write about art, culture, or history for general audiences
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Demonstrated track record of crafting successful digital content in a fast-paced, metrics-driven context
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Ability to adapt to feedback and develop copy to meet stakeholder expectations
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Experience working within structured digital content workflows, including review cycles with multiple stakeholders
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Experience writing for diverse audiences
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Excellent grammar, editing, and proofreading skills
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Strong research skills, including the ability to synthesize complex source material into clear, engaging prose
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Strong interview skills and comfort speaking with artists, scholars, and subject matter experts
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Strong appreciation for brand voice and tone, with an instinct for consistency and a sensitivity to register
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Strong organizational skills and ability to track multiple deadlines across concurrent assignments
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Proficiency in Airtable
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Collaborative working style, with comfort navigating feedback from multiple stakeholders
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Familiarity with content management systems and digital publishing workflows
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Familiarity with project management tools such as ClickUp is a plus
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Comfortable working in structured CMS environments where content follows templates and established patterns
Preferred
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Experience writing for museum, gallery, or cultural institutions
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Familiarity with writing for a diverse range of digital product formats: app content, audio/video scripts, UX and interface text
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Comfort navigating founder-driven environments, or build-phase institutional environments where processes are still being established
EQUAL OPPORTUNITY AND OUR COMMITMENT TO DEAIB
The Lucas Museum of Narrative Art embraces diversity and equal opportunity. We are committed to building a team that represents and supports a variety of backgrounds and perspectives. The Lucas Museum fosters a work environment that is free of discrimination and harassment, whether based on race, national origin, gender, gender expression, religion, ethnic background, age, disability, marital status, sexual orientation, or any other criterion prohibited by applicable federal, state, or local laws. We believe that diversity and inclusion among our team is critical to our success, and we seek to recruit, develop, and retain the best qualified people from a diverse candidate pool. Applications from traditionally underrepresented communities are encouraged.
The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.
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The Lucas Museum of Narrative Art is dedicated to the art of illustrated stories. Our mission is to inspire and connect people through the exploration of visual stories and their influences in society.
VALUES
Our internal and external practices are shaped by the following beliefs and behaviors.
People First: We meet people wherever they are (physically, intellectually, emotionally). Our inclusive practice connects who people are and what they find emotional in works of art.
Inspired: We believe that art can move you to feel, think, reflect, and act.
Collaborative: We believe that nimble thinking and working together yield exponential results.
STRATEGIC PRIORITIES
Narrative Art:
Amplify the social impact of storytelling and illustration.
Community:
Connect to a broad and diverse public.
Operational Excellence:
Create a healthy and durable institution.
All staff at the Lucas Museum of Narrative Art lead through a deep commitment to diversity, equity, and inclusion, both within the Museum and with the communities that we serve.
Salary and titles will be assigned commensurate to the successful candidates’ education and experience. An attractive compensation package will be offered to the successful candidate(s).
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Founded by philanthropist and filmmaker George Lucas and his wife, Mellody Hobson, President of Ariel Investments, the Lucas Museum of Narrative Art will inspire current and future generations through the universal art of visual storytelling. The ...
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