Principal Digital Architect - Ecommerce & Enterprise AI

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel is seeking a visionary Principal Digital Architect to shape the future of our global digital ecosystem—spanning direct-to-consumer (DTC), e-commerce, and immersive digital experiences. This role is at the forefront of innovation, driving enterprise-scale AI transformation and redefining how consumers engage with Mattel’s brands across every digital touchpoint.

As a senior technology leader and thought leader, you will define and lead next-generation architectures that blend composable commerce, cloud-native platforms, and AI-driven intelligence to deliver highly personalized, scalable, and secure customer experiences. You will partner across business and technology to turn bold ideas into impactful, real-world solutions.

What Your Impact Will Be: 

Digital & Commerce Architecture Leadership

• Define and lead the end-to-end architecture strategy for Mattel’s global DTC, e-commerce, and digital experience platforms.
• Architect omnichannel consumer journeys across web, mobile, marketplaces, and emerging digital channels.
• Drive adoption of headless, composable, and MACH-based architectures to enable speed, flexibility, and innovation.

Enterprise AI & Intelligent Experiences

• Lead the design and implementation of AI-powered digital capabilities, including:
  • Personalization and recommendation systems
  • Intelligent search and discovery
  • Dynamic pricing and promotion optimization
  • Fraud detection and trust systems
  • Customer 360 and predictive insights
• Champion Generative AI and conversational experiences to power next-gen commerce and engagement.
• Establish scalable AI/ML architecture patterns, pipelines, and governance across the enterprise.

Technology Strategy & Innovation

• Define enterprise architecture blueprints, standards, and roadmaps aligned with Mattel’s digital and business strategy.
• Evaluate and implement modern platforms including e-commerce, DXP, CDP, AI/ML platforms, and cloud services.
• Lead innovation initiatives, POCs, and pilots exploring emerging technologies and new business models.

Platform Engineering & Scalability

• Architect cloud-native, event-driven, and microservices-based systems at global scale.
• Establish best practices for APIs, data streaming, and real-time architectures.
• Drive engineering excellence across DevSecOps, CI/CD, and SRE practices.

• data foundation (Customer 360) across all digital experiences.

Leadership & Influence

• Act as a trusted advisor to senior leadership, influencing strategic technology decisions.
• Partner with Product, Marketing, Data, and Engineering leaders to align architecture with business outcomes.
• Lead architecture governance, reviews, and cross-portfolio alignment.
• Mentor and inspire engineering and architecture teams, fostering a culture of innovation and excellence.

What We’re Looking For:

Experience & Expertise

• 10+ years in software engineering and architecture, including enterprise-scale digital platforms
• Proven experience as a Lead or Enterprise Architect driving large-scale transformation
• Deep expertise in e-commerce, DTC platforms, and digital experience ecosystems
• Strong background in cloud-native architectures (AWS, GCP, Azure, OCI)

Technical Depth

• Hands-on experience with:
  • Microservices, APIs, and event-driven architectures
  • Containers and orchestration (Docker, Kubernetes)
  • Headless and composable commerce frameworks
• Strong understanding of AI/ML systems, including personalization, predictive modeling, and GenAI
• Experience with modern data platforms and streaming technologies (Kafka, BigQuery)

Enterprise Mindset

• Expertise in security, privacy, and compliance for consumer-facing platforms
• Experience implementing DevSecOps and SRE practices
• Ability to design for global scale, resilience, and performance

Leadership & Communication

• Exceptional ability to influence executives and cross-functional stakeholders
• Strong communication skills for presentation, storytelling
• A recognized thought leader with a passion for innovation and continuous learning
• Experience mentoring and managing small, high-performing teams

Education & Other

• Bachelor’s or Master’s degree in Computer Science or related field
• Cloud and/or AI certifications are a plus
• Willingness to travel (10–20%)

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy