Marketing Ops, Tech & Tools Lead

About the Team

OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood, as it leaves the lab and meets the world.

This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told, in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.

The Marketing Operations team has an extraordinary opportunity to build at scale without falling into big-tech thinking. We are designing a new way of working and operating in the era of AI to help shape our company, org and team. We pride ourselves on thinking like researchers, we expect change to be constant, we use AI to amplify our impact, and we build systems so teams can move faster.

About the Role

OpenAI’s internal Marketing team is looking for a Marketing Operations, Technology & Tools Lead to own and evolve our tools, technology, data flows, and operating model while driving the evolution of our AI-enabled workflows. This role will help our marketers move faster while maintaining industry standard security and privacy requirements to ensure the technology we deploy utilizes OpenAI’s tools to their fullest while aligning with the mission.

You’ll be the connective tissue between Marketing, Engineering, Security, and Legal/Privacy translating marketing goals into scalable systems, clean measurement, and secure workflows.

In this role, you will:

• Be the go-to expert who designs and oversees our full tech stack and standards across our planning, project management, resource management, production and DAM tools (internal tools and external SaaS tools).

• Ensure our tech stack is built for mid-term/long-term growth from the beginning (tools are connected, taxonomy is consistent, vendor selection is intentional and custom tools are built to last).

• Have an AI-first mindset and have successfully deployed AI based solutions at scale for marketing workflows including production, intake, reporting, resource management, asset management, etc.

• Develops our team standards for tech security and governance (in accordance with OAI requirements, SOX compliance, etc.)

• Key partner to our IT, Privacy and Security XFNs to build trust and allow Marketing to function how it needs to.

• Drive projects independently and in partnership with product experts (security, DAM, Proj Mgmt, Resource Mgmt and AI).

• Ensures our tech has a throughline, is integrated and informed across all tools.

• Own decisions around vendor selection and management.

• Informs and drives custom development in partnership with engineers.

You might thrive in this role if you:

• 7+ years in Marketing Technology / Marketing Operations / Growth Ops in a fast-moving tech environment.

• Hands-on experience owning or administering at least two of: CRM, marketing automation, CDP/audience activation, analytics/tagging, experimentation, data warehouse integrations.

• Strong working knowledge of:

  • data concepts (identifiers, events, schemas, segmentation)

  • integrations (APIs, webhooks, ETL/reverse ETL)

  • measurement fundamentals (UTMs, attribution constraints, experimentation basics)

• Demonstrated ability to lead cross-functional programs and ship durable systems (not just one-off fixes).

• Comfort operating in a highly scrutinized environment: documentation, auditability, change management, and risk mitigation.

Nice to haves

• Experience operating in a public-company or public-company-grade controls environment (SOX-ish rigor, audit trails, vendor risk management).

• Familiarity with cybersecurity risk governance concepts (e.g., NIST CSF 2.0 emphasizes governance as a core function).

• Experience with responsible AI enablement and risk management (e.g., NIST AI RMF’s “govern/map/measure/manage” framing).

• Ability to prototype/build: SQL, lightweight scripting, automation, basic application building, or “solutions SWE” adjacent work.

• Experience driving adoption through enablement (training, documentation, office hours, templates).

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.