Senior Media Buyer (Meta Ads Specialist)
Job Title: Senior Media Buyer (Meta Ads Specialist)
Location: Remote | EST Hours | Full-Time
About the Company
Pavago’s client, is a fast-growing, performance-driven marketing agency focused on scaling service-based businesses through high-impact digital strategies.
Operating with a remote-first structure, the team prioritizes speed, ownership, and results. This is not a slow, process-heavy environment—execution, iteration, and performance are what matter.
We’re hiring a Senior Media Buyer to take full ownership of Meta advertising across multiple accounts.
This role goes beyond campaign setup—you’ll be responsible for driving results end-to-end, from creative direction to performance optimization.
You will manage both internal campaigns and client accounts, with full control over testing, scaling, and performance improvements.
If you’re someone who understands that creative + data = performance, this role is built for you.
What You’ll Be Doing
- Own and scale Facebook & Instagram ad campaigns from ideation to execution
- Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
- Handle $10K–$250K+ monthly ad spend budgets with performance accountability
- Develop and write high-converting ad copy and creative briefs for designers and video editors
- Lead creative strategy, including:
- Static ads
- UGC video direction and coordination
- Video scripting
- AI-assisted creative production
- Continuously test audiences, creatives, and offers to identify winning combinations
- Analyze performance daily and make data-driven optimization decisions
- Collaborate with internal teams to align campaigns with broader revenue goals
- Operate with autonomy—own outcomes, not just tasks
Must-Have Requirements (Non-Negotiable)
- Minimum 3+ years running Facebook/Instagram ads at a high level
- Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
- Experience handling multiple accounts (5+) simultaneously
- Strong command of:
- Meta Ads Manager
- Facebook Business Suite
- Pixel tracking & conversion optimization
- Ability to analyze performance data deeply and translate it into actionable decisions
- Strong copywriting skills—can write ads that actually convert
What Separates Top Candidates
- Experience managing $100K–$250K+ monthly budgets
- Strong understanding of full-funnel strategy (creative → offer → conversion)
- Hands-on experience with UGC workflows and video ad production
- Use of AI tools (e.g., ChatGPT, creative automation tools) to improve speed and output quality
- Familiarity with tools like GoHighLevel (GHL) or Close CRM
What Success Looks Like
- Consistently hitting or improving CPL, CPA, and ROAS targets
- Launching and scaling campaigns quickly without sacrificing quality
- Bringing new creative angles and testing ideas proactively
- Driving measurable growth across multiple accounts
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview
- Offer & Background Verification
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Senior Full Stack Software Engineer needed to lead development of scalable web applications and cloud infrastructure for a remote product team operating on U.S. business hours.
Lead QA and training for a remote Patient Concierge team, driving quality standards, coaching, and onboarding to improve agent performance.
Red Bull New York is hiring a Senior Manager, Marketing to lead venue and event marketing for Sports Illustrated Stadium, managing campaigns and external partner relationships for matches, concerts and third-party events.
NBCUniversal’s Peacock is hiring a Manager, Marketing Strategy to turn data and cultural insights into actionable positioning and audience strategies that drive awareness, engagement, and subscriber growth for key content.
Lead tailored, insight-driven ABM programs at MongoDB to drive engagement, opportunity creation, and revenue across strategic accounts.
Level Agency is seeking motivated, coachable remote interns for Summer 2026 to contribute to real work across multiple tracks and build toward full-time readiness in a high-performance agency environment.
Lead marketing strategy and execution for a mission-driven health-tech SaaS company, crafting content and demand-gen programs that engage hospital systems and drive pipeline.
Zirtual is seeking a detail-oriented Marketing Specialist to manage digital marketing campaigns, content, and client relationships for a portfolio of remote clients.
Represent leading consumer brands as an in-store Event Specialist delivering sampling demonstrations and engaging shoppers at retail grocery locations in Durant, OK.
1000heads is hiring a bilingual Freelance Senior Relationship Manager to lead influencer strategy and creator relationships for culturally relevant campaigns across tech and telecom.
Senior social leader sought to define and scale Trupanion's organic social, UGC, influencer, and reputation programs while leading a high-performing team in a hybrid Seattle role.
A marketing-focused intern is needed at Senior Lifestyle's Chicago location to support project work, maintain digital and expense databases, and help manage social media access and web presence.
Lead end-to-end, multi-channel marketing campaigns at Baseten to accelerate go-to-market momentum and drive pipeline for a fast-growing AI platform company.
AbbVie seeks an HCP Marketing Manager I/II based in Mettawa, IL to advance the RINVOQ dermatology franchise through strategic marketing execution, competitive intelligence, and sales force enablement.
Lead and coach a campus Student Marketeer team for Red Bull in Dallas to drive sampling, brand awareness, recruitment, and on-campus activations.
pavago - thinking globally to grow locally 🌍 welcome to pavago, where the world is your talent pool. we believe in a borderless future where businesses can harness the best of international expertise without breaking the bank. 🌟 why choose pav...
110 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
