Marketing Manager - job 1 of 8

About Us

We are a growing health-tech SaaS company supporting leading healthcare systems with innovative, data-driven solutions to advance value-based care. Our platform helps hospitals and provider networks navigate and track the complexities of patient compliance, improve clinical outcomes, and optimize and create new revenue streams.

The Role

We are looking for a strategic and creative Marketing Manager with experience in health tech and/or healthcare systems. This role is perfect for someone who understands the nuances of marketing to healthcare systems, can translate complex product value into compelling narratives, and thrives at the intersection of data-driven strategy and creative execution.

Key Responsibilities

• Develop and execute multi-channel marketing campaigns targeting hospital systems, provider networks, and healthcare decision-makers.

• Own content strategy and production — including case studies, whitepapers, blog posts, and sales collateral — that clearly communicates our platform's clinical and financial value.

• Own brand building and brand management to establish Rainfall as the brand-of-choice for the TEAM mandate and value-based care

• Collaborate cross-functionally with product, sales, and customer-success teams to align messaging with product capabilities and customer needs.

• Manage demand generation programs (email, paid, events, webinars) to drive qualified pipeline and support revenue goals.

• Track, analyze, and report on marketing performance metrics, using data to continuously optimize campaigns and spend.

• Support product launches by developing go-to-market strategies, positioning, and enablement materials for internal and external audiences.

• Event planning and coordination - both internally and with our external marketing partners

• Conduct market research on healthcare trends, competitive landscape, and buyer personas to inform strategy and positioning.

• Represent the company at industry conferences, trade shows, and virtual events relevant to the health-tech and value-based care space.

• Some travel will be required.

Qualifications

Required

• Experience in health tech, healthcare SaaS, or working closely with healthcare systems, hospitals, or provider networks.

• Proven track record developing and executing B2B marketing campaigns, ideally targeting enterprise or health system buyers.

• Strong written and verbal communication skills, with the ability to distill complex healthcare or technical concepts into clear, compelling messaging.

• Proficiency with marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, or equivalent).

• Data-driven mindset with experience tracking KPIs, analyzing campaign performance, and reporting to leadership.

• Thrives in collaborative, cross-functional environments with a positive, team-first mindset.

• Strong project management skills and attention to detail.

Preferred

• Experience marketing value-based care, reimbursement, or clinical/financial analytics solutions.

• Familiarity with healthcare buyer personas — including CFOs, CMOs, VPs of Population Health, and revenue cycle leaders.

• Background in content marketing, product marketing, or demand generation within a SaaS environment.

• Understanding of healthcare reimbursement models (Medicare, Medicaid, commercial payers) as they relate to health system decision-making.

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA a plus).

What We Offer

• Competitive salary and benefits package

• Hybrid work environment with flexibility (remote + on-site in San Francisco)

• Opportunity to shape the market presence of solutions that improve patient care and financial performance

• A mission-driven, collaborative team focused on real-world impact

How to Apply

Please submit your resume and a cover note outlining your experience in health tech marketing and your approach to reaching healthcare system buyers.