Lifecycle Marketing Specialist

About PracticeTek 

Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go! 

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity. 

We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together. 

At PracticeTek, you’ll get to: 

• Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs. 

• Team up with passionate, talented people who care deeply about patients, providers, and making a difference. 

• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone. 

• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development. 

Why You’ll Love It Here 

• As part of the TekTribe, you’ll enjoy: 

• Comprehensive health, dental, and vision coverage options 

• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing 

• Flexible paid time off, sick time, and 10 company-paid holidays 

• 401(k) plan with company match to help you build your future 

• Culture Committee driving initiatives that spark connection, fun, and belonging 

• A workplace powered by innovation, collaboration, and energy every day 

The Career Opportunity 

PracticeTek is seeking a highly driven Lifecyle Marketing Specialist to join our team. The Lifecyle Marketing Specialist will lead email strategy and execution for all levels of the funnel and partner with stakeholders across the business to deliver on key campaigns and initiatives. This is an onsite or remote position. 

What You Will Own 

• Email Strategy and Execution: Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions. 

• Automation Management: Create and manage triggered and personalized campaign flows. 

• Copywriting and Content Creation: Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members. 

• Audience Segmentation: Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement. 

• Campaign Management: Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice. 

• List Management: Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene. 

• Performance Analysis and Reporting: Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI. 

• Testing and Optimization: Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices. 

• Email Schedule and Workflows: Develop and optimize processes to ensure effective production schedule and timely deployment of emails. 

• Continuous Improvement: Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices. 

How Success is Measured 

Here’s how your impact will be measured: 

• Lead Generation: Achieve email lead generation targets and support other business growth goals 

• Email Engagement: Maximize opens, clicks, and conversions, while keeping unsubscribe rates within effective parameters. 

• List Growth and Optimization: Monitor database health and help expand our audiences.  

What You Bring 

Your unique talents are what makes you shine. For this role, the right fit looks like: 

• Bachelor's degree in marketing or a related discipline 

• 2+ years of experience in lifecycle marketing 

• HubSpot certification 

• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines. 

• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers. 

• B2B SaaS experience is preferred 

• Salesforce experience is a plus 

• Asana Project Management experience is a plus 

Ready to Join?  

If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better. Together. 

The Fine Print (That Really Matters) 

At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay between $59,000-$79,000. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable. 

PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law. 

This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.