Insights & Strategy Lead

About Us

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month. 

The Role

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users. 

We’re looking for an Insights & Strategy Lead to own our Car Insurance and Financial Services verticals. 

Here's how you'll impact the company

• Drive account revenue growth through data-driven upselling and optimisation: Partner closely with Customer Success to identify and quantify high-impact upsell opportunities, build compelling data-driven sales materials, and maintain critical business intelligence on key accounts to inform expansion strategies 

• AI fluency: You proactively explore ways to use AI tools to deepen your analysis and improve team workflows (for example, using Claude or Gemini to automate reporting, generate client narratives,and accelerate ad hoc analysis). We’re looking for someone who knows when and where to use AI tools to accelerate great judgment 

• Shape and execute vertical strategy through deep vertical expertise and problem-solving: Monitor industry trends, develop intelligence on vertical business models and unit economics, and present actionable growth strategies to Marketplace leadership

• Deliver analytics and operational support that strengthens customer relationships: Own reporting, billing, conversion rate updates, and campaign QA in collaboration with Ad Ops; support Customer Success with client performance materials

• Strengthen the broader team's analytical foundation: Contribute to dashboards and tooling, identify and resolve data issues with Data Science, and help drive continuous improvements to Insights processes and systems

Requirements

• 4-6 years of experience in an analytically driven role (Business Analysis, Product Analytics etc.). Experience in client-facing roles is a plus

• Analytical storytelling: You synthesize data into clear narratives with actionable recommendations

• SQL and Excel proficiency: Demonstrated ability to build analyses from scratch and translate findings into clear recommendations

• Comfortable working with AI tools: You’ll be expected to use AI tools to deepen your analysis and improve team workflows

• Problem solving: You tackle ambiguous problems by applying first principles thinking to break them into manageable components and get to a clear point of view

• Curiosity: You love learning the why behind observations and data, and you're energized by becoming a subject matter expert in your vertical

• Communication and stakeholder management: You present recommendations clearly and concisely to both internal and external audiences, and adapt your style to the room

• Collaboration: You build strong relationships across teams, go out of your way to support teammates, and engage productively in live discussion and debate

• Results orientation: You prioritize effectively, have a strong bias for action, and hold yourself accountable to revenue outcomes

• Humility and growth mindset: You seek feedback, learn from colleagues and clients, and continuously improve your own work and the team's processes

• Mission alignment: you're inspired to help build modern, effective, and respectful technology for low-income Americans

• Marketplace experience preferred but not required; car insurance or financial services background is a plus

At Propel, you'll enjoy

• Meaningful work and a strong shared sense of mission

• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.

• 20 Days of PTO

• 4% 401K match

• $10k lifetime spend towards Carrot Fertility

• Excellent Medical, Dental and Vision options

• Other health and mental health focused benefits and perks 

• Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. Compensation for this position includes base salary and a performance-based bonus. The expected base salary for the role is $120,000 - $160,000. The bonus is a combination of individual and team revenue performance. The total on-target earnings (OTE) is $132,000 - $176,000. Equity and excellent benefits come with this position as well!

Additional Considerations:

• We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.

• Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.

• We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.

• Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel

Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Learn more about our impact from the press

Fintech Company Propel Announces $10 Million Fund For Food Stamp

Late Show With Stephen Colbert

How to Propel the Fight Against Poverty in America

How Tech is Helping Poor People Get Government Aid

Propel Routes Money to those Who Need it Most

How one tech startup is giving cash to SNAP recipients

Recipients Affected By Government Shutdown

How hunger relief groups say you can help feed your neighbors during the shutdown and beyond

Helping our Users Navigate this Crisis

Join us, and let's build something amazing together!