Digital Marketing Manager

We are seeking a Marketing Data Analytics Manager to lead a team of analysts focusing efforts to drive data-informed decision-making across the organization. This role is ideal for an experienced analytics professional with a strong strategic mindset and a passion for translating complex data into clear, actionable insights.

In this role, you will partner closely with marketing leadership and cross-functional teams to shape marketing strategy, optimize campaigns, guide website and digital experience decisions, and establish best practices for marketing measurement. You will also play a key role in mentoring analysts and advancing the team’s analytics capabilities.

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Qualifications

• Lead the development, governance, and evolution of marketing dashboards and reporting frameworks to monitor KPIs, website health, and campaign performance across channels.
• Translate complex marketing and customer data into actionable insights that influence strategy, investment decisions, and performance optimization.
• Partner with marketing teams to define measurement strategies, success metrics, and analytical approaches for key initiatives.
• Present insights and recommendations to senior stakeholders and marketing leadership in a clear, compelling, and business-focused manner.
• Identify opportunities to improve data quality, tracking, and measurement methodologies across marketing platforms.
• Stay current on marketing analytics tools, data visualization best practices, and industry trends, and proactively recommend improvements.
• Provide guidance and mentorship to junior analysts and contribute to the development of analytics standards and best practices.

• Bachelor’s degree in Marketing, Statistics, Business, Engineering, Data Science, or a related field.
• 5–7 years of experience in marketing analytics, data analysis, or a related analytics role, with demonstrated impact on marketing strategy and performance.
• Previous leadership experience preferred.
• Strong analytical and problem-solving skills, with the ability to synthesize large, complex datasets into meaningful insights.
•  Hands-on experience with marketing analytics and data visualization tools (e.g., Google Analytics, Looker Studio, Power BI) and advanced Excel skills; experience with additional analytics or BI platforms is a plus.
• Proven ability to manage multiple priorities, lead projects end-to-end, and work effectively in a fast-paced, cross-functional environment.
• Excellent verbal and written communication skills, with experience presenting to senior and non-technical stakeholders.
• Prior experience in the semiconductor industry or high-tech manufacturing environment is a plus.

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 22,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Shape Your Future with Us.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning.