Senior Product Marketing Manager

Riverside is seeking a Senior Product Marketing Manager to lead and scale our product marketing function across a growing portfolio of assessment solutions. This role is responsible for defining clear positioning, driving effective go-to-market execution, and ensuring Sales is consistently equipped to win and retain customers. As a people leader, this role will develop and coach a team of Product Marketing Managers while serving as a strategic partner in Product, Sales, and Marketing leadership. Success in this role is measured by the impact of product marketing on growth initiatives, product adoption, and revenue outcomes across the portfolio. 

In this role, you will get to

• Lead and develop a team of Product Marketing Managers, providing clear priorities, coaching, and performance feedback 
• Translate company growth priorities and product-level targets into clear product marketing strategies and execution plans 
• Ensure each product line has strong positioning, messaging, and alignment to growth plays 
• Partner closely with Product leadership to align roadmap priorities with go-to-market strategy, launches, and customer communications 
• Collaborate with Campaign Marketing to ensure campaigns reflect product messaging and portfolio priorities 
• Drive portfolio-level storytelling, including cross-sell, bundling, and differentiated use-case narratives 
• Ensure Sales is equipped with high-quality enablement assets such as positioning guides, talk tracks, competitive insights, and customer proof points 
• Monitor performance across products and growth initiatives and adjust messaging or campaigns as needed 
• Incorporate voice-of-customer insights and sales feedback into positioning and launch planning 

Disclaimer

The above statements describe the general nature and level of work performed in this role. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or adjust responsibilities as needed to support business and organizational priorities. 

Required Qualifications 

• Proven experience leading product marketing in a B2B environment 
• Strong track record of translating product strategy into effective go-to-market execution 
• Experience managing and developing product marketing talent 
• Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success 

Preferred Qualifications 

• Experience supporting a multi-product or portfolio-based business 
• Background in growth-play execution or sales enablement 
• Experience incorporating customer insight and market feedback into messaging strategy 

Physical Requirements  

• Remote
• Up to 15% travel for off-site team meetings
• May require stationary positions (sitting or standing) for extended periods

• Medical, Dental, and Vision plans 
• Company paid basic life and AD and D insurance 
• Company paid long-term disability 
• Paid Parental Leave 
• Supplemental life insurance options 
• Company paid Employee Assistance Program (EAP) 
• Retirement plan with discretionary company matching 
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options 
• Premium subscription to Calm for employee and dependents 
• 33 days of company paid time off 
• Quarterly Focus Days 
• Flexible work arrangements 
• Tuition Reimbursement Program 
• Company orientation and 30, 60, 90 Day Onboarding 

Compensation

This is a full-time, benefits-eligible position with an approved base salary range of $135,000 - $150,000, plus eligibility for a corporate bonus. Compensation is determined based on experience, skills, and alignment with role expectations. 

Who is Riverside Insights? 

Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.  

Why Join Our Team?  

At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer

Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion

Riverside Insights is committed to growing a diverse team that reflects the educators, students, and communities we serve. We believe that varied perspectives drive innovation and strengthen our mission to help all learners achieve their potential.