Senior Software Engineer, Marketing Systems

About Sequel 

Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.  

Job Overview 

Sequel Med Tech is seeking an experienced Senior Software Engineer to partner directly with Marketing, Product, and Business stakeholders to build and operate our marketing and related web experience stack. You will partner with Staff Engineers to support engineering across Salesforce Marketing Cloud (SFMC), CMS platforms (Webflow), and data pipelines/analytics, ensuring reliable delivery, accurate measurement, and compliant handling of customer data. (Technologies such as AMPscript, SSJS, SQL, Journey Builder, Marketing Intelligence and Personalization, Automation Studio are core to the role.) 

As a Senior Software Engineer, you will play a pivotal role in shaping the future of healthcare for people living with diabetes, working directly with our product teams as a subject matter expert on feature design and implementation.  

• Build and maintain SFMC assets following established patterns; contribute improvements; deliver features with high reliability. 
• In partnership with more senior engineers, implement SFMC integrations with upstream and downstream systems (e.g. CRM, CDP, Data Lakehouse/Snowflake) via API’s, connectors, ETL/ELT jobs and eventing; maintain and monitor data flows; troubleshoot issues. 
• In collaboration with Marketing Operations, implement and monitor deliverability best practices (SPF/DKM/DMARC) preference management, list hygiene, bounce/complaint handling, and email-safe templating patterns. 
• Build and maintain landing pages, reusable components and secure lead capture forms in WordPress/Drupal/Webflow; ensure performance and accessibility; follow templates and standards. 
• Implement tracking and analytics instrumentation; support experimentation setup. 
• Partner with BI/Data to model audiences, segments and funnels; build campaign dashboards and “always on” metrics (open/click/convert, sendability, retention, LTV) with clear QA gates. 
• Follow compliance guidelines and implement compliant solutions. 
• Implement secure coding practices; follow established processes. 
• Participate in reviews, provide input, mentor junior teammates occasionally. 
• Translate requirements into solutions with support from Staff-level leaders. 
• Project-level ownership (features, flows, campaigns). 
• Works independently on well-scoped work; escalates complex architectural questions. 
• Engineer solutions that meet CANSPAM, GDPR/CCPA, and HIPAA expectations where applicable; follow Sequel SDLC, documentation, and audit guardrails (e.g., Part 11/GxP as required by process). 

• Bachelors’ degree in Computer Science or related field, or equivalent combination of education and work experience 
• 5+ years of experience in software engineering 
• 3+ years of experience with hands-on enterprise email marketing platforms (SFMC preferred) 
• 3+ years of experience implementing SFMC solutions: delivering components, journeys, automations and pages. 

• Experience with building Pages, Microsites, Forms and form Processing 
• Strong HTML/CSS (email), JavaScript, AMPscript/SSJS, SQL skills 
• Familiar with MC API’s, SFTP and AMPscript 
• Follows CI/CD, version control and test automation 
• CMS expertise in WordPress and Drupal (Webflow a plus); experience building secure forms and landing pages 
• Production experience integrating marketing platforms with CRM/CDP/data lakes; strong data modeling and ETL/ELT skills 
• Knowledge of SQL with complex data extensions, data views and relationships in Salesforce Marketing Cloud 
• Ability to clearly communicate complex technical concepts to non-technical stakeholders 

Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

At Sequel, we believe that when you thrive, we thrive. That’s why our benefits package is designed to support you from day one. You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting. We’re committed to your well-being and understand the unique needs of employees and families living with diabetes, so we offer capped out-of-pocket insulin costs and GLP-1 coverage across all plans. You’ll have access to a variety of Meritain health insurance plans to suit your needs and can also take advantage of Flexible Spending Accounts (FSAs) or Health Savings Account (HSA). Our comprehensive benefits package includes vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care. In addition, we provide employer-paid short-term disability and life insurance for extra peace of mind.

We know the importance of taking time to rest and recharge. That’s why Sequel offers flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life when you need it most. Our team enjoys a culture built on hard work, fun, and genuine support. At Sequel, you’re not just starting a job, you’re building a rewarding career and a brighter future. Join us, and let’s thrive together!

Environmental/Safety/Physical Work Conditions 

Ensures environmental consciousness and safe practices are exhibited in decisions 

Use of computer and telephone equipment and other related office accessories/devices to complete assignments 

May work extended hours during peak business cycles 

Physical requirements such as lifting specific weights 

Some travelling is expected